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Business It Takes a Community to Raise a Brand, Not a Campaign

In today's marketplace, it truly does take a community not a campaign to raise a brand. Inside, you will find the definition of, reasons for, types of, 18 steps to build…

Technology Fluent, The Social Influence Marketing Report

Fluent, the Social Influence Marketing report from Razorfish, introducing the SIM Scores of 5-6 brands in 4 industries (Net Sentiment for the Brand / Net Sentiment for the…

Business Fluent: The Razorfish Social Influence Marketing Report

1 2 1 A Letter from the Razorfish Global CEO 2 Introduction 4 Research Insights Introducing the Razorfish Social Influence Marketing Survey I Shiv Singh 8 Measuring Social…

Business Creating Conversation Worthy Buzz

1. Wor d of Mout Marke h ting CreatingConver s ationWo r t h y Buzz 2. PEMCO:Vice Pres & CMOWOMMA:Board Presidentsource | Nielsen study (August 2010) 3. PEMCO:Vice Pres…

Business Word of Mouth - Fizz - iStrategy Atlanta

1.   2. People Don’t Trust Advertising . . . don’t believe that companies tell the truth in advertisements 76 % Yankelovich, 2010 3. . . .People Trust Others trust other…

Business Maximizing Brand Reputation Online by Nils Mork-Ulnes

1. © Copyright 2013 Beyond. All rights reserved. Private and ConfidentialMaximising BrandReputation OnlineNils Mork-Ulnes@nilsmu 2. © Copyright 2013 Beyond. All rights…

Business The Power of Brand Advocates for B2B

1. The Power of Brand Advocates for B2Bwww.zuberance.comblog.zuberance.comtwitter.com/zuberance 2. 2Acquiring Customers Top B2B ConcernTop 5 B2B Marketing ChallengesSource:…

Business Diary of a Social, Mobile Shopper Slide Deck

1.Diary of a Social,Mobile, Local ShopperAdventures from the Cutting Edge of All-Channel Commerce2. Welcome Webinar Attendees  Your  GoToWebinar  A/endee  Viewer  is…