The Communication Transaction  Sara Henneberger  Shifen Xu  Curtis Franklin        An introduction to the Active Audience theory Background…

INTRODUCTION TO COMMUNICATION THEORIES Revolution in communication technology Media convergence Social theories Individual theories often have different objectives: To guide…

1. Industries - Film, Television and Music 2. The Exam The 3 aindustries of the media we cover are Film, Television and Music The question topics are, Audience, Industry…

1. Reconsidering Media EconomicsPresentation to Faculty of Journalism.Lomonosov Moscow State University16 October 2014Terry Flew,Professor of Media and CommunicationCreative…

1. Learning Objective 3The public are affected by the media every day without realising the influence it has on them. Peoplecome across advertisements constantly throughout…

1. Discuss with a Partner:What Did You Find MostSurprising in the Video“Did You Know”?Up 2. Up 3. Up 4. “If change ishappening on theoutside faster than on the inside…

1. Audience Profiling Jake &Gianluca 2. Primary Audience OOur primary audience is thriller fans due to our genre being a thriller. They will be interested in the thrill…

1. Leveraging OPA Greg Rollett Cognitiv @g_ro + @cognitiv 2. What if you could legally stealtraffic from successful websites? 3. You can. People do it all the time. 4. Ways…

1. Learning Objective 3The public are affected by the media every day without realising the influence it has on them. Peoplecome across advertisements constantly throughout…

1. EVALUATION QUESTION 3 WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK? 2. MY AUDIENCE AND FOCUS GROUP LINK TO FOCUS GROUP ON BLOGGERMy primary target audience for „Beyond…