Lost audience targeting

Industries - Film, Television and Music

Text-Genre/Representation

Industry

Audience

The Exam

Television

Music

Film

The 3 aindustries of the media we cover are Film, Television and MusicThe question topics are, Audience, IndustryAnd Genre/Representation

Media We choose exam Question on;

Audience Response, Audience targeting CRASHGenre Conventions

Digital technology, Industry success and importance, Internet Impact, Regulations

Specific Question types

Lost series 1 Episode 2“The Pilot part 2”

Exam Questions from the past 4 years, which link to T.V texts

Audience Targeting1.Most texts target a range of different audiences, how true is that of your chosen text?2.How do your chosen texts attract their audiences? 3.Explore the different ways your three main texts attract their audiences..

Audience Response1.Explore the different ways in which audiences and/or users respond to your chosen texts

Answering Audience Targeting Question

To answer the audience targeting question you must ensure you consider who would gain a positive reading of the texts. You must also consider why that particular audience would gain this reading?

You must back this up with theory and narrative descriptions (scenes)

gender, race, physical appearance, subcultures, dress and age

jack

kate

charly

johnHurley

Sawyer

shannon

sayiidBoon

clare

sun

jin

walt

michael

1.Identify who is the intended target audience?A wide, mainstream audience. Lost has been encoded to be inclusive. Passive and active audience can be gratified by it.2. Justify three conventions which you feel proves the target audience is who you stated it is.3. Evidence these conventions with narrative evidence/descriptions. (Choose the best examples)

Lost

Audience

The use of an ensemble cast

Creating lost as a hybrid genre

Combining escapism and relatable plots

Use of the ScoreUse of Enigma Codes

Mainstream narrative devices

An ensemble cast is a cast in which the principal performers are assigned roughly equal amounts of importance and screen time in a dramatic production. This kind of casting became more popular in television series because it allows flexibility for writers to focus on different characters in different episodes.

A benefit of the inclusion of an ensemble cast is the fact that the audience can identify with one or two of the narrative issues of different cultural and society group. For example stereotypical view points of; Hurley-large, Sayid- bias representation of foreign muslims, Shannon- “Vain unintelligent young Blonde” Reiginol accents and stereotyped characteristics that go with it.

1) An Ensemble Cast

Race Gender NationalityAge

This will of course attract a wider audience and conform to more areas of the uses and gratifications theory. Compare losts cas to simply having a all white, British, middle aged, middle class male cast.

2) Combining escapism and relatable plots

EscapismLost is of course set on a mystical island away from everyday environment which could gratify the audience by escapism and diverting an audience from problems enabling a preferred reading. For example a office environment could alienate the young. A school environment could alienate the middle aged.

Uses and Gratifications Theory Escaping, or being diverted, from problemsGaining models of behaviourIdentifying with already gained values

A sense of realismHowever the non linear narratives flash backs and flash forwards, provide relatable issue and plots that will provide alternative gratifications. Such as reinforcing personal identity or even gaining advice and guidance.

*Frenetic chase scenes*High use of special

effects*Fast pace cut durations*increase tension throughout the text until a climax/ending*Love interest that both hinders and supports the main quest.*Use of Enigma codes

Action Fantasy

*Characters undertake a Quest*the use of supernatural phenomena as a primary element of narrative

Lost is classified as a Hybrid of; Action, Adventure and Fantasy. By creating lost in this post modern form, it mixes genre conventions to create a new identity and broadening its audience by not pigeon holding individual genre conventions and excluding viewers who hold an oppositional reading of them

3) Lost as a Hybrid genre

Genre Conventions;

Science Fiction

*The narrative explores rationally alternative possibilities*Unlikely events are justified by scientific theories*Discovery or application of new scientific principles

The use of Enigma CodesAn ENIGMA CODE controls what the audience

sees or knows. It is a question a media text will give to an audience and then proceed to solve whilst gaining the attention and interest of the audience.

Enigma codes create social interaction, word of mouth, social media activity and therefore promotion. But most of all they create curiosity and therefore sustained audience attention to find the answers that only continued viewing will behold.

Mainstream narrative devices

6. The use of the Score

-Non Diegetic Sound is sound where the source can not be seen.-A film score is the background music of a film. The term soundtrack if often confused with a film score. Soundtracks include previously released music by other artists. Where a score is written specifically to accompany a film, by the original film's composer. Each individual piece of music, within a film's score, is called a cue and is typically a composition for instruments.-The purpose of the Score is to help the audience feel the same emotion as a character within the text at that particular time. One could argue this encourages the audience to be more passive.