Slide 1Chapter 1 Foundations of Services Marketing Slide 2 Chapter 1: Introduction to Services Marketing What are services? Why services marketing? Characteristics of Services…
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Definition of Contract Contract is a voluntary, deliberate, and legally binding agreement between two or more competent parties. Contracts are usually written but may be…
Welcome to Services Marketing Chapter 1 Foundations of Services Marketing Chapter 1: Introduction to Services Marketing What are services? Why services marketing? Characteristics…