Documents Brand perception

Effect of Brand Image on Consumer Purchasing Behaviour on Clothing: Comparison between China and the UKâs Consumers By Kwok Keung Tam 2007 A Dissertation presented in part…

Documents Brand Positioning of Smartphones

Game of the Names: Branding in Smartphone industry. Prathamesh Muzumdar, The University of Texas at Arlington. Abstract Brand name and product positioning have been a critical…