Snippets from a light automotive client Media Mix Model. Interestingly there was very limited opportunity for growth, except for through integrated media execution.
Woman in India are in action now. From ICICI CEO Chanda Kochar to Biocon MD Kiran Majumdar are making news. There is also a new trend of young ladies coming up in Digital…
Community engagement is at the core of social media. "Digital Embassies" such as your organization's presence on Facebook and Twitter must not only be launched…
This report shares findings on the user experience for Netflix and Amazon On-Demand movie services. Follow the process of Catalyst Group from stated objectives through observations…
Brunswick is pleased to announce the release of our fourth annual survey on digital media usage by the investment community. Key findings from the survey include: • 70%…
Keynote talk at the AMIA Spring Conference in the PHR track (Personal Health Records), focussing on international develoments and a new paradigm which I call PHR 2.0
Only if you have been there like a student you will consider some aspects not only to improve user engagement if not to enrich the experience and to design the learning activity…
This is a digital strategy brand hands-on tutorial/workshop I never ended up using. Made in 2006 for OMG.tv. I think it's a pretty good place to start when looking for…