BUSINESS BACKGROUND
Natural & Organic Candies
Confectionery
Eco-friendly
Health Conscious
Location
Headquarter
Kuala Lumpur,
Malaysia
YUMMY NUMMIES
Revenues
TOP 5 GLOBAL CONFECTIONERY COMPANIES
Confectionary Company Net Sales 2011Number of
Employees
Factories
Worldwide
1Kraft Foods Co.
(Illinois USA)$19.96 billion 98,000 1,683
2Mars Inc.
(Virginia USA)$16.20 billion 65,000 1,353
3Nestl� SA
(Vevey, Switzerland)$12.80 billion 283,000 4,563
4Ferrero Group
(Piedmont, Italy)$9.61 billion 21,600 18
5Hershey Foods Corp
(Pennsylvania, USA)$6.11 billion 14,400 N/A
NATURAL & ORGANIC CANDIES Suitable for “sweet tooth” of all ages
WHY YUMMY NUMMIES:-
• Natural & Organic
• No artificial flavoring
• No coloring
• No additives
• No preservatives
• Contains vitamins
• Supply energy
• Suitable for diabetes
LEGAL OWNERSHIP
PARTNERSHIP(first 2 years)
Advantages:
•Easy to establish.
•The ability to raise funds increase, more partners able to
contribute more funds and borrowing capacity are greater.
•Benefits complimentary skills of more people. Wider pool of
knowledge, skills and contacts.
•Cost-effective as partner specializes in certain aspects of their
business.
•Provide moral support and more creative brainstorming.
LEGAL OWNERSHIP
CORPORATION3rd year onwards
• Limited liabilities
• Can be transferred from one person to another,
therefore granting corporations an indefinite life.
• Easy to raise funds, raise money, owners of
corporations can sell shares to new owners.
ORGANIZATIONAL STRUCTURE
Functional structure
HEADQUARTERS
PRODUCTION DEPT.
Yincy Tan
FINANCIAL DEPT.
Hazel Crisostomo
MARKETING DEPT.
Alia Nisa
STAFF
HUMAN RESOURCES DEPT
Syasya Janathan
STAFF STAFF STAFF
Starting Point
How much to start ?
Setup Costs RM 90,000
Production Costs RM 450,000
Overhead Costs RM 500,000
________
Rm1,040,000
Contingency (10%) RM 120,000
Final Amount RM 1,160,000
SALE FORECAST
Yearly Sales by Product
DESCRIPTION YEAR 1 YEAR 2 YEAR 3
soft candies 250k 500k 800k
hard candies 100k 200k 600k
milky candies 300k 600k 700k
gummy bears 75k 150k 500k
candy sculptures 50k 600k 800k
TOTAL SALESPER YEAR
RM 775,000 RM 2,050,000 RM 3,400,000