YUMMY NUMMIES

YUMMY NUMMIES

NATURAL & ORGANIC CANDIES FOR YOUR

SWEET TOOTH

BUSINESS BACKGROUND

Natural & Organic Candies

Confectionery

Eco-friendly

Health Conscious

Location

Headquarter

Kuala Lumpur,

Malaysia

YUMMY NUMMIES

MARKET SIZE

Potential Customers

Revenues

TOP 5 GLOBAL CONFECTIONERY COMPANIES

Confectionary Company Net Sales 2011Number of

Employees

Factories

Worldwide

1Kraft Foods Co.

(Illinois USA)$19.96 billion 98,000 1,683

2Mars Inc.

(Virginia USA)$16.20 billion 65,000 1,353

3Nestl� SA

(Vevey, Switzerland)$12.80 billion 283,000 4,563

4Ferrero Group

(Piedmont, Italy)$9.61 billion 21,600 18

5Hershey Foods Corp

(Pennsylvania, USA)$6.11 billion 14,400 N/A

Industry Trends

TARGETED CUSTOMERS

CUSTOMER BACKGROUND

POTENTIAL COMPETITORS

MARKETING STRATEGY

PRODUCTS

HARD CANDIES MILKY CANDIES

SOFT & CHEWY CANDIES

NATURAL & ORGANIC CANDIES Suitable for “sweet tooth” of all ages

WHY YUMMY NUMMIES:-

• Natural & Organic

• No artificial flavoring

• No coloring

• No additives

• No preservatives

• Contains vitamins

• Supply energy

• Suitable for diabetes

SERVICES

HOME DELIVERY EVENTS CANDY TRUCKS

CUSTOM MADE SCULPTURE

SALES STRATEGIES

Online Store Kiosk stand in shopping malls

SALES STRATEGIES

• Distribute candies to smaller and larger retail companies

SALES STRATEGIES

Membership PromotionMonthly Subscription Box

Prices

Range:

RM8 – RM 10Available in 3 sizes

Small, Medium & Large

ADVERTISING PRODUCT

YOUTUBE COMMERCIAL SOCIAL NETWORK PAGE

Management Strategies

LEGAL OWNERSHIP

PARTNERSHIP(first 2 years)

Advantages:

•Easy to establish.

•The ability to raise funds increase, more partners able to

contribute more funds and borrowing capacity are greater.

•Benefits complimentary skills of more people. Wider pool of

knowledge, skills and contacts.

•Cost-effective as partner specializes in certain aspects of their

business.

•Provide moral support and more creative brainstorming.

LEGAL OWNERSHIP

CORPORATION3rd year onwards

• Limited liabilities

• Can be transferred from one person to another,

therefore granting corporations an indefinite life.

• Easy to raise funds, raise money, owners of

corporations can sell shares to new owners.

ORGANIZATIONAL STRUCTURE

Functional structure

HEADQUARTERS

PRODUCTION DEPT.

Yincy Tan

FINANCIAL DEPT.

Hazel Crisostomo

MARKETING DEPT.

Alia Nisa

STAFF

HUMAN RESOURCES DEPT

Syasya Janathan

STAFF STAFF STAFF

FINANCIAL PLANNING

Starting Point

How much to start ?

Setup Costs RM 90,000

Production Costs RM 450,000

Overhead Costs RM 500,000

________

Rm1,040,000

Contingency (10%) RM 120,000

Final Amount RM 1,160,000

CAPITAL INVESTMENT

RM 1,200,0004-main shareholders (RM-300k each)

SALE FORECAST

Yearly Sales by Product

DESCRIPTION YEAR 1 YEAR 2 YEAR 3

soft candies 250k 500k 800k

hard candies 100k 200k 600k

milky candies 300k 600k 700k

gummy bears 75k 150k 500k

candy sculptures 50k 600k 800k

TOTAL SALESPER YEAR

RM 775,000 RM 2,050,000 RM 3,400,000

250

500

800

100

200

600

300

600

700

75

150

500

50

600

800

0

200

400

600

800

1000

2012 2013 2014

Interactive Chart

Soft Candies

Hard Candies

Milky Candies

Gummy Bears

Candy Sculpture