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Page 1: Wine2wine Asia: Role of Wine Education in China-Denver Leong

wine2wine

Version: 1.0

Page 2: Wine2wine Asia: Role of Wine Education in China-Denver Leong

We are here in China

Page 3: Wine2wine Asia: Role of Wine Education in China-Denver Leong

Stories

Page 4: Wine2wine Asia: Role of Wine Education in China-Denver Leong

My most inspired class

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Aroma Class

Page 6: Wine2wine Asia: Role of Wine Education in China-Denver Leong

Diploma Sharing

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My Ah Ha Moment

Page 8: Wine2wine Asia: Role of Wine Education in China-Denver Leong

Pay it forward

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Why Education is Important?

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Situation

Ì Only a small fraction Chinese spend on wine regularly.Ì Most Chinese consume alcohol but not tasting and

enjoying wine.Ì Many salespersons in China are selling wine with

minimum product knowledge.

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The solution

Ì Education!

Ì I am a real example

Ì Education can change the mindset of ChineseÌ Education allow salesperson explain the

diversity of wine

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In Sum

Ì Promoting wine education is a long term marketing method

Page 13: Wine2wine Asia: Role of Wine Education in China-Denver Leong

Thank you very much!


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