Wine2wine Asia: Role of Wine Education in China-Denver Leong

wine2wine

Version: 1.0

We are here in China

Stories

My most inspired class

Aroma Class

Diploma Sharing

My Ah Ha Moment

Pay it forward

Why Education is Important?

Situation

Ì Only a small fraction Chinese spend on wine regularly.Ì Most Chinese consume alcohol but not tasting and

enjoying wine.Ì Many salespersons in China are selling wine with

minimum product knowledge.

The solution

Ì Education!

Ì I am a real example

Ì Education can change the mindset of ChineseÌ Education allow salesperson explain the

diversity of wine

In Sum

Ì Promoting wine education is a long term marketing method

Thank you very much!