Window Displays
VM Part 4
Promotional Window Display
•Promotes the sale of the store’s products•Most common
Institutional Window Display
Promotes store image by focusing on:• Employee achievements• Store sponsorships• Seasonal decorationsNot product-oriented
Public Service Window Display
Enhance store image by focusing on:
• Public causes• Worthy ideas• Community
organizations
Display Design
•Balance – –Equal distribution of objects–Formal: identical on both sides (symmetrical)
– Informal: not visually identical
Every display must have:
Balance
• Formal or symmetrical
• Same “weight” on both sides
Balance
• Informal or asymmetrical
• “Weight” is heavier on one side of the window
Display Design
•Point of Emphasis – – Point of eye contact– Contrasting color– Contrasting shapes, size, textures– Highlighting with spotlight– Placement – something in
foreground or background
Every display must have:
Point of Emphasis
• Size – picture in background
Point of Emphasis
• Lighting – used to focus on the display items
Point of Emphasis
• Color – red contrasts with black and white
Display Design
Proportion• coordinated
arrangement of objects
• Pyramid/cylinder• Step: progression
of sizes
Every display must have:
Proportion
• Cylindrical
• Pyramid
• Progression of sizes
• Draws eye up
• Products displayed on each level
Display Design
Proportion• coordinated
arrangement of objects
• Pyramid/cylinder• Step: progression
of sizes• Zigzag:
background, middle, foreground
Every display must have:
Proportion
Display Design
Proportion• coordinated
arrangement of objects
• Pyramid/cylinder• Step: progression
of sizes• Zigzag:
background, middle, foreground
• Repetition (xxx) or alternation (xoxo)
Every display must have:
Proportion• XXX Repetition
Proportion
XOXO Repetition
Display Design
Proportion• coordinated
arrangement of objects
• Pyramid/cylinder• Step: progression of sizes• Zigzag: background,
middle, foreground• Repetition (xxx) or
alternation (xoxo)• Radiation: emphasis in
middle; all radiates from center (sun)
Every display must have:
Proportion
• Radiation• Lighting
diffuses outward in rays
Display Design
Rhythm • line direction,
eye movement
Every display must have:
Horizontal line
Rhythm
Vertical
Display Design
Harmony• pleasing
effect of combinations
Every display must have:
Display Design Elements
• Balance
• Point of emphasis
• Proportion
• Rhythm
• Harmony
Window Displays
VM Part 4