Window Displays VM Part 4
Window Displays VM Part 4. Promotional Window Display Promotes the sale of the store’s products Most common.
Jan 21, 2016
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Window Displays
VM Part 4
Promotional Window Display
•Promotes the sale of the store’s products•Most common
Institutional Window Display
Promotes store image by focusing on:• Employee achievements• Store sponsorships• Seasonal decorationsNot product-oriented
Public Service Window Display
Enhance store image by focusing on:
• Public causes• Worthy ideas• Community
organizations
Display Design
•Balance – –Equal distribution of objects–Formal: identical on both sides (symmetrical)
– Informal: not visually identical
Every display must have:
Balance
• Formal or symmetrical
• Same “weight” on both sides
Balance
• Informal or asymmetrical
• “Weight” is heavier on one side of the window
Display Design
•Point of Emphasis – – Point of eye contact– Contrasting color– Contrasting shapes, size, textures– Highlighting with spotlight– Placement – something in
foreground or background
Every display must have:
Point of Emphasis
• Size – picture in background
Point of Emphasis
• Lighting – used to focus on the display items
Point of Emphasis
• Color – red contrasts with black and white
Display Design
Proportion• coordinated
arrangement of objects
• Pyramid/cylinder• Step: progression
of sizes
Every display must have:
Proportion
• Cylindrical
• Pyramid
• Progression of sizes
• Draws eye up
• Products displayed on each level
Display Design
Proportion• coordinated
arrangement of objects
• Pyramid/cylinder• Step: progression
of sizes• Zigzag:
background, middle, foreground
Every display must have:
Proportion
Display Design
Proportion• coordinated
arrangement of objects
• Pyramid/cylinder• Step: progression
of sizes• Zigzag:
background, middle, foreground
• Repetition (xxx) or alternation (xoxo)
Every display must have:
Proportion• XXX Repetition
Proportion
XOXO Repetition
Display Design
Proportion• coordinated
arrangement of objects
• Pyramid/cylinder• Step: progression of sizes• Zigzag: background,
middle, foreground• Repetition (xxx) or
alternation (xoxo)• Radiation: emphasis in
middle; all radiates from center (sun)
Every display must have:
Proportion
• Radiation• Lighting
diffuses outward in rays
Display Design
Rhythm • line direction,
eye movement
Every display must have:
Horizontal line
Rhythm
Vertical
Display Design
Harmony• pleasing
effect of combinations
Every display must have:
Display Design Elements
• Balance
• Point of emphasis
• Proportion
• Rhythm
• Harmony
Window Displays
VM Part 4
Related Documents
