Open innovation :inevitable
process or best way to get your ideas stolen ?
Key success factors forbetter technology transfer
Marseille, April 2nd 2012
Jean-Yves HuwartGlobal Enterprise
Table of contents
1. Open innnovation is not new 2. Why open innovation with
startups is becoming critical for bigger companies
3. Sharing without the stress to be stolen
1. Open innovation is not new
Decades long, innovation was a locked in process
Source : Wikimedia
Openness in the innovation system appeared with the trading of patents/IP
The Patents Office in Washington DC
Later, companies and universities joined forces to conduct research programs
Science Parks and clusters then surfaced
Nowadays, innovation is shifting outwards, especially to Tier 1 suppliers
Amazon, Nintendo or Apple, a.o., are major customersof the Taïwanese group Foxconn (Original design manufacturers)
Industrial companies outsource innovation to sub-system manufacturers
Spirit is a Tier 1 supplier of Boeing, which develops and delivers the forward fuselage of the B 787
Innovation migrates to business partnerships with smaller players
Example : Procter & Gamble
Enterprise 2.0 widens open innovation dynamics to new contributors
2. Why open innovation with startups is becoming critical for bigger companies
Shortening of the innovation cycles
A rising complexity
No clear correlation between level of R&D spendings and innovation impact
Free global information and communication tools
A much higher unpredictability which increases organisation’s fragility
So, bigger companies need more agility through partnering with startups
3. Sharing innovation without the stress to be stolen
Pick up what’s critical and open for the rest
Define the sharing menu and conditions before filling in the plates
Build trust based human relationships
“Born big” or build your global innovation footprint from scratch
Flickr : Village at Sandhill
Put innovation closer to customers and markets
Protection comes from speed
Flickr Aden29
Jim Whitehurst, CEO Red Hat
Build platfom approaches
Thank You !
Jean-Yves HuwartGlobal Enterprise
Twitter : @JeanYveswww.global-enterprise.bizhttp://www.slideshare.net/
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