Why demand is relevant again…
What if we can not deliver the transport infrastructure needed for
our city?
Can we meet targets by refresh and maintain?
Do our travel choices determine our communities?
Is there another way to deliver our LTP 3 objectives?
We no longer listen to the grownups…
Who influences you the most?
Market research by Mediaedge/cia in 2004 suggests 76% of UK purchasing
decisions are based on personal recommendation,
while only 15% are influenced by advertising and information.
Actors & actions
CommunitySocial contextPeer pressure
ValuesHabit
Infrastructure InformationIncentivesInnovation
Moonee Valley - 10,000 households - participation @ 44%
Total Mobility Management
Community Contract
Travel Behaviour Plan
On site sustainability
champions
The Exchange
6 year PTP programme, 10,000 households paSocial marketing & community participation
Attitudes to waste can change
Weapply these
techniques towater efficiency