Why Demand is Relevant Again

Why demand is relevant again…

What if we can not deliver the transport infrastructure needed for

our city?

Can we meet targets by refresh and maintain?

Do our travel choices determine our communities?

Is there another way to deliver our LTP 3 objectives?

We no longer listen to the grownups…

Who influences you the most?

Market research by Mediaedge/cia in 2004 suggests 76% of UK purchasing

decisions are based on personal recommendation,

while only 15% are influenced by advertising and information.

Actors & actions

CommunitySocial contextPeer pressure

ValuesHabit

Health

SmokingDrugsAIDSObesity

Economics

Infrastructure InformationIncentivesInnovation

Case Studies

Travel Options, London

TravelSmart, Melbourne

Moonee Valley - 10,000 households - participation @ 44%

Marston Vale

10,000 sustainable

homes

Medium - high density

Brownfield site

5 new connected

villages

50% car free, 50% low

car

Rail, BRT, DRT, canal,

cycle, walk

Total Mobility Management

Community Contract

Travel Behaviour Plan

On site sustainability

champions

The Exchange

Brighton

6 year PTP programme, 10,000 households paSocial marketing & community participation

Community participation

Choices…

Changing energy use

Attitudes to waste can change

Weapply these

techniques towater efficiency

Where next?

What would Tesco do?