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innovativeIncite’s Innovation League has revealed which brands consumers perceive to be the most innovative in 2013. Let’s take a closer look to see which brands are seen as most innovative within their industry, and what consumers believe to be the drivers for this innovation.

What makes an

brand?

Find out how innovative your brand is at www.incite.ws/innovation_report

Most innovative brands for 2013

1. BMW

2. Ford

3. Audi

4. Honda

5. Toyota

6. Mercedes Benz

7. Volkswagen (VW)

8. Nissan

9. Vauxhall

10. Hyundai

Automotive

Most innovative brands for 2013

1. Nike

2. Cadbury

3. Heinz

4. Coca Cola

5. Adidas

6. Loreal

7. Kelloggs

8. Walkers

9. Fairy

10. Nivea

FMCG

Most innovative brands for 2013

1. Apple

2. Samsung

3. Sony

4. Microsoft

5. Dyson

6. Google

7. Virgin

8. Panasonic

9. LG

10. Sky

Technology

Most innovative brands for 2013

1. Santander

2. Nationwide

3. First Direct

4. HSBC

5. Barclays

6. Lloyds TSB

7. Natwest

8. Halifax

9. comparethemarket.com

10. Visa

Finance

Most innovative brands for 2013

1. Olay

2. Colgate

3. Avon

4. Oral-B

5. Benefit

6. Liz Earle

7. Clarins

8. Braun

9. Gsk

10. Sensodyne

Health

Most innovative brands for 2013

1. Amazon

2. Tesco

3. Sainsburys

4. Asda

5. eBay

6. John Lewis

7. Marks & spencer

8. Boots

9. Next

10. Ikea

Retail

15%

24%61%

14%

36%50%

14%

30%56%

14%30%

56%

10%

39%51%

33%

38%29%

Good productsCommunication & brandingLeadership

Good productsCommunication & brandingLeadership

Good productsCommunication & brandingLeadership

Good productsCommunication & brandingLeadership

Good productsCommunication & brandingLeadership

Good productsCommunication & brandingLeadership