A St Ives Group Company innovative Incite’s Innovation League has revealed which brands consumers perceive to be the most innovative in 2013. Let’s take a closer look to see which brands are seen as most innovative within their industry, and what consumers believe to be the drivers for this innovation. What makes an brand? Find out how innovative your brand is at www.incite.ws/innovation_report Most innovative brands for 2013 1. BMW 2. Ford 3. Audi 4. Honda 5. Toyota 6. Mercedes Benz 7. Volkswagen (VW) 8. Nissan 9. Vauxhall 10. Hyundai Automotive Most innovative brands for 2013 1. Nike 2. Cadbury 3. Heinz 4. Coca Cola 5. Adidas 6. Loreal 7. Kelloggs 8. Walkers 9. Fairy 10. Nivea FMCG Most innovative brands for 2013 1. Apple 2. Samsung 3. Sony 4. Microsoft 5. Dyson 6. Google 7. Virgin 8. Panasonic 9. LG 10. Sky Technology Most innovative brands for 2013 1. Santander 2. Nationwide 3. First Direct 4. HSBC 5. Barclays 6. Lloyds TSB 7. Natwest 8. Halifax 9. comparethemarket.com 10. Visa Finance Most innovative brands for 2013 1. Olay 2. Colgate 3. Avon 4. Oral-B 5. Benefit 6. Liz Earle 7. Clarins 8. Braun 9. Gsk 10. Sensodyne Health Most innovative brands for 2013 1. Amazon 2. Tesco 3. Sainsburys 4. Asda 5. eBay 6. John Lewis 7. Marks & spencer 8. Boots 9. Next 10. Ikea Retail 15% 24% 61% 14% 36% 50% 14% 30% 56% 14% 30% 56% 10% 39% 51% 33% 38% 29% Good products Communication & branding Leadership Good products Communication & branding Leadership Good products Communication & branding Leadership Good products Communication & branding Leadership Good products Communication & branding Leadership Good products Communication & branding Leadership