Positioning and Branding a

Problems faced by

Small Business

Limited

1. Creatively conduct

low-cost

marketing research

2. Focus on building

one or two strong

brands based on

key associations

3. Employ

a well-integrated

set of brand elements

4. Create buzz

and a loyal brand community

5. Leverage as many secondary associations

as possible

Manodhar Allu National Institute of Technology, Jamshedpur.