What are differences in positioning and branding with a small business

Page 1 <img data-url='document/what-are-differences-in-positioning-and-branding-with-a-small-business.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: What are differences in positioning and branding with a small business' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022031701/55cf3105bb61ebef568b45b8/html5/thumbnails/1.jpg' width='140' height='200' /> Positioning and Branding a

Page 2 <img data-url='document/what-are-differences-in-positioning-and-branding-with-a-small-business.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: What are differences in positioning and branding with a small business' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022031701/55cf3105bb61ebef568b45b8/html5/thumbnails/2.jpg' width='140' height='200' /> Problems faced by

Small Business

Page 3 <img data-url='document/what-are-differences-in-positioning-and-branding-with-a-small-business.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: What are differences in positioning and branding with a small business' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022031701/55cf3105bb61ebef568b45b8/html5/thumbnails/3.jpg' width='140' height='200' /> Limited

Page 4 <img data-url='document/what-are-differences-in-positioning-and-branding-with-a-small-business.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: What are differences in positioning and branding with a small business' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022031701/55cf3105bb61ebef568b45b8/html5/thumbnails/4.jpg' width='140' height='200' /> Page 5 <img data-url='document/what-are-differences-in-positioning-and-branding-with-a-small-business.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: What are differences in positioning and branding with a small business' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022031701/55cf3105bb61ebef568b45b8/html5/thumbnails/5.jpg' width='140' height='200' /> Page 6 <img data-url='document/what-are-differences-in-positioning-and-branding-with-a-small-business.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: What are differences in positioning and branding with a small business' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022031701/55cf3105bb61ebef568b45b8/html5/thumbnails/6.jpg' width='140' height='200' /> Page 7 <img data-url='document/what-are-differences-in-positioning-and-branding-with-a-small-business.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: What are differences in positioning and branding with a small business' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022031701/55cf3105bb61ebef568b45b8/html5/thumbnails/7.jpg' width='140' height='200' /> Page 8 <img data-url='document/what-are-differences-in-positioning-and-branding-with-a-small-business.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: What are differences in positioning and branding with a small business' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022031701/55cf3105bb61ebef568b45b8/html5/thumbnails/8.jpg' width='140' height='200' /> 1. Creatively conduct

low-cost

marketing research

Page 9 <img data-url='document/what-are-differences-in-positioning-and-branding-with-a-small-business.html?page=9' data-page='9' class='cut-thumb lazyload' alt='Page 9: What are differences in positioning and branding with a small business' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022031701/55cf3105bb61ebef568b45b8/html5/thumbnails/9.jpg' width='140' height='200' /> 2. Focus on building

one or two strong

brands based on

key associations

Page 10 <img data-url='document/what-are-differences-in-positioning-and-branding-with-a-small-business.html?page=10' data-page='10' class='cut-thumb lazyload' alt='Page 10: What are differences in positioning and branding with a small business' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022031701/55cf3105bb61ebef568b45b8/html5/thumbnails/10.jpg' width='140' height='200' /> 3. Employ

a well-integrated

set of brand elements

Page 11 <img data-url='document/what-are-differences-in-positioning-and-branding-with-a-small-business.html?page=11' data-page='11' class='cut-thumb lazyload' alt='Page 11: What are differences in positioning and branding with a small business' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022031701/55cf3105bb61ebef568b45b8/html5/thumbnails/11.jpg' width='140' height='200' /> 4. Create buzz

and a loyal brand community

Page 12 <img data-url='document/what-are-differences-in-positioning-and-branding-with-a-small-business.html?page=12' data-page='12' class='cut-thumb lazyload' alt='Page 12: What are differences in positioning and branding with a small business' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022031701/55cf3105bb61ebef568b45b8/html5/thumbnails/12.jpg' width='140' height='200' /> 5. Leverage as many secondary associations

as possible

Page 13 <img data-url='document/what-are-differences-in-positioning-and-branding-with-a-small-business.html?page=13' data-page='13' class='cut-thumb lazyload' alt='Page 13: What are differences in positioning and branding with a small business' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022031701/55cf3105bb61ebef568b45b8/html5/thumbnails/13.jpg' width='140' height='200' /> Page 14 <img data-url='document/what-are-differences-in-positioning-and-branding-with-a-small-business.html?page=14' data-page='14' class='cut-thumb lazyload' alt='Page 14: What are differences in positioning and branding with a small business' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader039.cupdf.com/reader039/viewer/2022031701/55cf3105bb61ebef568b45b8/html5/thumbnails/14.jpg' width='140' height='200' /> Manodhar Allu National Institute of Technology, Jamshedpur.

What are differences in positioning and branding with a small business

Business

secondary associations

key associations

loyal brand community

strong brands

small business

lowcost marketing research