Expanding Your Reach Through Streaming Media:
Why and HowChris Knowlton – Wowza Media Systems
Ian Beyer – Nerd Herd Inc. Sandy Thailing – Hillcrest Covenant Church
Introductions
• Getting to know us– Chris– Ian– Sandy
• Getting to know you– Church size?– Streaming experience?
Session Overview
• Why use streaming media?• How to implement a streaming media
infrastructure • Streaming success story at HCC• Q&A
What is Streaming Media?
• Live and on-demand video
What is Streaming Media?
• Live and on-demand video• Delivered over any IP network
What is Streaming Media?
• Live and on-demand video• Delivered over any IP network• Able to reach almost any device
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Church Trends
• Seeking new ways to engage– Satellite sites
• nDVR for multi-site article: //bit.ly/SiglinOnNDVR
– Marketing online– Reaching out to families
Church Trends
• Seeking new ways to engage– Embracing technologies
• Projection• Hearing assistance systems such as Loop• Web presence• Social networking• Streaming video
Church Trends
• Making best use of available resources– Staff– Space– Equipment– Money
People Trends
• Consuming media everywhere• Busy schedules
Streaming Trends
• Improving technology, quality, and prices• IP broadcasting – dropping prices, more
devices
Streaming Benefits
• Increase service attendance by reaching parishioners anywhere, any time
• Provide online training and other services• Simplify multi-campus logistics
– Re-use content at other campuses– Overlap services on multiple campuses
Making it Happen
• Step 0: Technology
Making it Happen
• Step 0: Technology
X
Making it Happen
• Step 1: Figure out what you have
Making it Happen
• Four phases in the content workflow:A. Creation
B. Acquisition
C. Distribution
D. Consumption
Making it Happen
• B. Content Acquisition
Making it Happen
• C. Content Distribution
Making it Happen
• D. Content Consumption
Making it Happen
• Step 2: Putting it all together• Step 3: Testing/Soft Launch• Step 4: Announce it to the world• Step 5: Watch ministry happen!
Hillcrest Covenant Church
• About us• What we had• What gaps we wanted to fill• How we chose Wowza• Rolling it out• Expected and unexpected results
Hillcrest – About Us• Prairie Village, KS – 1961• Blue Valley Middle School – 2009
• Weekly attendance averages about 1,000
– http://www.hillcrestcov.org– http://www.facebook.com/HIllcrestCovenant
– http://www.highkmedia.tv
Hillcrest – About Us• http://www.facebook.com/photo.phpv=2185359251838
– History Video for 50th Anniversary
Hillcrest – About Us• One church in two locations
Hillcrest – What We Had
Hillcrest – What We Had• Before Multi-Site
– Sound, lighting, but no video or streaming capabilities
– 5 person volunteer crew & 1 part-time staff
• After Multi-Site:– Live switching and video capture but still no
Streaming capabilities– 55 person volunteer crew & 1 full-time staff
Hillcrest – What We Had
Hillcrest – What We Had• http://www.facebook.com/photo.php?v=1435765792470
– Two Year Anniversary Video for Blue Valley
Hillcrest – Gaps to Fill• Needed Streaming
– Not just for our BV Campus, but for our growing online community
• QTSS for Simulcast– QuickTime Streaming Server had stability issues– No DVR or time-shifting capability
Hillcrest – We Chose Wowza
Hillcrest – Rolling it Out
• Two streams from the Makito:– 3 mbs – High at 720p– 1.5 mbs – Low at 480p
• Various formats are pushed from Wowza:– iOS, QuickTime, RealPlayer, Flash & Roku
Hillcrest – Expected Results
• Expected Results:– Multi-Platform Streams
• Unexpected Results:– More users online each week– Roku for Nursing Homes or Shut-Ins
Summary
• Streaming media extends reach and engagement
• Implementing streaming can range from simple to complex
• Streaming media works!
Q&A
Thank You for Attending!
• If you have any follow-up questions after the session, please feel free to reach out to any of us:– Chris Knowlton
• [email protected], Twitter @redmondChris
– Ian Beyer• [email protected], Twitter @ianbeyer
– Sandy Thailing• [email protected], Twitter @sandyt1
