WFX Session W10 - Expanding Your Reach Through Streaming Media

Expanding Your Reach Through Streaming Media:

Why and HowChris Knowlton – Wowza Media Systems

Ian Beyer – Nerd Herd Inc. Sandy Thailing – Hillcrest Covenant Church

Introductions

• Getting to know us– Chris– Ian– Sandy

• Getting to know you– Church size?– Streaming experience?

Session Overview

• Why use streaming media?• How to implement a streaming media

infrastructure • Streaming success story at HCC• Q&A

What is Streaming Media?

• Live and on-demand video

What is Streaming Media?

• Live and on-demand video• Delivered over any IP network

What is Streaming Media?

• Live and on-demand video• Delivered over any IP network• Able to reach almost any device

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Church Trends

• Seeking new ways to engage– Satellite sites

• nDVR for multi-site article: //bit.ly/SiglinOnNDVR

– Marketing online– Reaching out to families

Church Trends

• Seeking new ways to engage– Embracing technologies

• Projection• Hearing assistance systems such as Loop• Web presence• Social networking• Streaming video

Church Trends

• Making best use of available resources– Staff– Space– Equipment– Money

People Trends

• Consuming media everywhere• Busy schedules

Streaming Trends

• Improving technology, quality, and prices• IP broadcasting – dropping prices, more

devices

Streaming Benefits

• Increase service attendance by reaching parishioners anywhere, any time

• Provide online training and other services• Simplify multi-campus logistics

– Re-use content at other campuses– Overlap services on multiple campuses

Making it Happen

• Step 0: Technology

Making it Happen

• Step 0: Technology

X

Making it Happen

• Step 1: Figure out what you have

Making it Happen

• Four phases in the content workflow:A. Creation

B. Acquisition

C. Distribution

D. Consumption

Making it Happen

• B. Content Acquisition

Making it Happen

• C. Content Distribution

Making it Happen

• D. Content Consumption

Making it Happen

• Step 2: Putting it all together• Step 3: Testing/Soft Launch• Step 4: Announce it to the world• Step 5: Watch ministry happen!

Hillcrest Covenant Church

• About us• What we had• What gaps we wanted to fill• How we chose Wowza• Rolling it out• Expected and unexpected results

Hillcrest – About Us• Prairie Village, KS – 1961• Blue Valley Middle School – 2009

• Weekly attendance averages about 1,000

– http://www.hillcrestcov.org– http://www.facebook.com/HIllcrestCovenant

– http://www.highkmedia.tv

Hillcrest – About Us• http://www.facebook.com/photo.phpv=2185359251838

– History Video for 50th Anniversary

Hillcrest – About Us• One church in two locations

Hillcrest – What We Had

Hillcrest – What We Had• Before Multi-Site

– Sound, lighting, but no video or streaming capabilities

– 5 person volunteer crew & 1 part-time staff

• After Multi-Site:– Live switching and video capture but still no

Streaming capabilities– 55 person volunteer crew & 1 full-time staff

Hillcrest – What We Had

Hillcrest – What We Had• http://www.facebook.com/photo.php?v=1435765792470

– Two Year Anniversary Video for Blue Valley

Hillcrest – Gaps to Fill• Needed Streaming

– Not just for our BV Campus, but for our growing online community

• QTSS for Simulcast– QuickTime Streaming Server had stability issues– No DVR or time-shifting capability

Hillcrest – We Chose Wowza

Hillcrest – Rolling it Out

• Two streams from the Makito:– 3 mbs – High at 720p– 1.5 mbs – Low at 480p

• Various formats are pushed from Wowza:– iOS, QuickTime, RealPlayer, Flash & Roku

Hillcrest – Expected Results

• Expected Results:– Multi-Platform Streams

• Unexpected Results:– More users online each week– Roku for Nursing Homes or Shut-Ins

Summary

• Streaming media extends reach and engagement

• Implementing streaming can range from simple to complex

• Streaming media works!

Q&A

Thank You for Attending!

• If you have any follow-up questions after the session, please feel free to reach out to any of us:– Chris Knowlton

• [email protected], Twitter @redmondChris

– Ian Beyer• [email protected], Twitter @ianbeyer

– Sandy Thailing• [email protected], Twitter @sandyt1