The WOMEN’S FLAT TRACK DERBY ASSOCIATION is the international governing body of roller derby,
representing over 400 leagues on 6 continents.
WHO WILL YOU BE? TODAY I WILL BE AN APEX-JUMPER. A BOUNDARY-BREAKER. I WILL SHATTER WALLS AND MY OWN EXPECTATIONS. I WILL BE FIERCE AND FAST AND FORCEFUL. AGILE, CUNNING, AND QUICK. I WILL BE A GO-GETTER. A GOAL-SETTER. A RECORD-BREAKER.
TODAY I WILL BE ROLLER DERBY.
photo by Donna Olmstead
2016 International WFTDAPlayoffs and Championships
WFTDA.com/tournaments
AUDIENCE STATISTICS
ONLINE PRESENCE
BROADCAST REACH
2015 Championships
ATTENDANCE
International WFTDAPlayoffs and Championships
Over 80kFacebook likes
Over 20kTwitter followers
The WFTDA has a loyal and dedicated fan base.
Over
113,830visits per month
(Aug-Dec 2015)
return visitorseach month
67%
37years
AVERAGEFAN AGE
39%MALE
61%FEMALE
2012 WFTDA Demographic Survey
82% STRAIGHT
18% GLBT
84% SOMECOLLEGEEDUCATION
ANNUALHOUSEHOLD
INCOME
55%
greater than
$50,000
33%
greater than
$75,000
WFTDA.tv is the broadcast arm of the WFTDA and was created to broadcast the sport
professionally, with consistent standardsand parameters as determined by the athletes.
The top 60 WFTDA member leagues compete to battle for The Hydra. Whether participating on the track, cheering in the stands, WFTDA tournaments provide everyone who loves roller derby an opportunity to witness the most anticipated matchups of the year.
25,220ESPN3UNIQUE
VIEWERS
Total Minutes: 1,611,638Average Minutes Per Viewer: 64
4,667ESPN3ON-DEMAND
VIEWERS
Total Minutes: 808,556Average Minutes Per Viewer: 176
144% increase from 2014
30,577(Friday, Saturday, Sunday)
(Sunday)
(Sunday)
WFTDA.tvUNIQUE
VIEWERS
55,797(Friday, Saturday, Sunday)
TOTAL VIEWERSESPN3 & WFTDA.tv
By partnering with the WFTDA you will receive premium event sponsorship for the 2016 tournaments. In addition to in-arena promotion at the tournaments, WFTDA.tv continues to expand the live, high quality, action-packed derby footage available to skaters and fans worldwide, and our partners will benefit from this lasting resource.
We encourage you to email [email protected] for opportunities to turn our fans and participants into the audience you have been seeking.
Contact [email protected] order your sponsorship package today
The Women’s Flat Track Derby Association is committed to developing audience engagement opportunities for sponsors and advertisers both live at tournaments and live online through WFTDA.tv. The WFTDA Playoffs and
Championships are the premiere roller
derby viewing events of the year globally and give WFTDA sponsors and advertisers the opportunity to engage directly with athletes and fans around the world. world.
The International WFTDA Playoffs and Championshipsbring highest level of women’s flat track roller derbycompetition in the world.
Over 45,000 people have attended (since 2012)
11,549attendees at the 2015 Playoffs and Championships
17%growth over 2014
