1
Jordi Graells Costa [email protected]
Barcelona, August 2008
Attribution Non-commercial No Derivatives (by-nc-nd): This license allows you to download this work and share it with others as long as you mention the author and link back to him. You can’t change it in any way or use it commercially. Check the whole license in: http://creativecommons.org/licenses/by/2.5/legalcode.
We are
2
So far organizations have turned their backs on people
3
But here we are -the people
2.0
4
who work in a large organization
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that wants to orientate its services to the changing needs of clients
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pass
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.0
and a morereality
and more complex
6
beginning with knowledge, which is very intricate
Brain Coral © laszlo-photo CC BY 2.0
7
But we don’t know
where to start
8
and we have decided to adopt attitudes that will change the organizations
9
The traditional pyramidal
organization will not disappear, but managers
have to assume...
10
that technology is an essential
part of people’slives and
communication
11
and thatemployees, clients, and
suppliers have their own new
values
12
The web 2.0 is a revolution
in how people make use
of the Internet
13
we have decided to change these apps on the desktop.....
.....for these on-line, through the browser:
14
everybody creates and brings content
15
information is exchanged among users without compensation (P2P)
16
shared authorship
and open intellectual
property licenses
are chosen
17
Thus, the impact of technology forces the organizations to manage their resources with another, much more collaborative, culture
18
Technology 2.0 helps us to meet the users needs:
- to manage information- to communicate- to let them know what we do- to share what we do
Folksonomy Technorati Tag Cloud © Ocean Flynn - CC NC SA 2.0
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US
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lash
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and with this technology, very little training is needed for employees:it’s easy!
20
Webmail
http
://gm
ail.c
om
21
Blogs: personal space of content creation that provides a platform for profound personal expression
http
://ge
stio
cone
ixem
ent.b
logs
pot.c
om
22
Forums: we talk about topics, often with a moderator
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at
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Wikis: everyone in the organization can edit the wiki to share ideas and
knowledge
24
RSS: brings web content to users so they don’t need to visit the website
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oogl
e.co
m/re
ader
25
Social networking: trusted user circles
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cebo
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s
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Universal search for information
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Localized search and maps
http
://m
aps.
goog
le.e
s
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Personalized access page
ww
w.g
oogl
e.co
m/ig
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Office automation online: Google Apps, Zimbra, Zoho Office, IBM Symphony...
http
://do
cs.g
oogl
e.co
m
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With this new culture, we can work collaboratively within the organization and establish horizontal connections outside it
31
Moreover, we can manage online projects:
Basecampwww.basecamphq.com
Zoho Projectshttp://projects.zoho.com
LiquidPlannerwww.liquidplanner.com
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2.0
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Tools for listening, communicating and sharingCommunication: VoIP, e-mail, instant messaging
Collaboration: blog, forum, wiki
Dynamic collaboration: social networking, microblogging(Twitter)
Management: editing (wiki), syndicating (RSS, alerts), tagging (bookmarking), recommending, voting (feed readers)...
Reference on what is said about our organization:Blogsearch blogsearch.google.com, Technorati technorati.com, Blogpulse (compare concepts) www.blogpulse.com, Comments(comments on blogs) www.co.mments.com, Keotag (tags, in various tools) www.keotag.com, Boardtracker (forum discussion search) www.boardtracker.com, Wikio (news search by tags) www.wikio.es, Google Trends (popular search topics) www.google.com/trends, Google Alerts (alerts to track the organization name on the Internet) www.google.com/alerts
33
Within the organization, we work collaboratively:
employee empowerment
34
http
://ec
atal
unya
.gen
cat.n
etuploading files among employees as if we were working in our local computer
35
talking about recurring subjects in our work to improve processes
http
://ec
atal
unya
.gen
cat.n
et
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creating microvideos which are attached to the blog
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estio
cone
ixem
ent
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://ge
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cone
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logs
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working together with wikisht
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ya.g
enca
t.net
38
using a social network to communicate with our contacts to find new opportunities, like the e-Catalunya platform networkht
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alun
ya.g
enca
t.net
39
.....or Linkedinw
ww
.link
edin
.com
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communicating events with an online calendar
http
://ec
atal
unya
.gen
cat.n
et
41
…..or by social network
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ages
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liote
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icia
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re
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explaining what we are doing at this moment by chat or Twitter
http
://tw
itter
.com
/Bib
liote
cace
jfe
43
exploring tags to see who else is interested in the same topics
http
://ec
atal
unya
.gen
cat.n
et
44
And more horizontal external connections (stakeholders and market research)
what can we do..…… for you?
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by subscribing to blog contents via RSS, people get to know us and our projects better
http
://bl
ocs.
genc
at.n
et/b
locs
/App
PH
P/ge
stio
cone
ixem
ent
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discussing with the collaborators and other interested parties
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devi
.cat
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sharing (tagging and storing)all their bookmarks on the Internet…..
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ious
.com
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arta
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tjust
icia
48
…..as well as presentations
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lides
hare
.net
/just
icia
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photos
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.com
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rimon
igen
cat
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audio podcasts
http://gestioconeixement.blogspot.com/2008/03/gens-roca-rac1.html
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and videos
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w.y
outu
be.c
om/g
enca
t
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and people can download and
use all files because they
are licensed underCreative Commons
or allowed by the terms of use
yippee!
53
Are you up for putting it into
practice?
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there are somegood examples in the Autonomous Government of Catalonia: in Justice, Health (veterinarians, supervision and alimentary and environmental control)… as well as in the local administration and in somecompanies
An Innovation Competence Process Coming From Knowledge Management© Alex Osterwalder - CC BY SA 2.0
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like the program Compartim (sharing) of the Ministry of Justice (Autonomous Catalonian Government), where more
than 500 people are working collaboratively following
the communities of practice
methodologyand using
the Internet and IT
technologywww.gencat.cat/justicia/compartim
Reu
nió
de c
oord
inac
ióde
l pro
ject
e ©
Dep
arta
men
t de
Just
ícia
. CC
BY
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And the reasonfor all this ?
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27 new answers and solutions
to problems for 2008.....
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..... to be used and applied directly
to workplace
59 Paret 2 © jordigraells. CC BY 2.0
Collaborative employees 2.0
Employees who believe that they can continue working
as they have done so far
This is the real digital divide
60
Thank you!!!
Attribution Non-commercial No Derivatives (by-nc-nd): This license allows you to download this work and share it with others as long as you mention the author and link back to him. You can’t change it in any way or use them commercially. Check the whole license in: http://creativecommons.org/licenses/by/2.5/legalcode.
We are 2.0Jordi Graells Costa [email protected]
Barcelona, August 2008