Marketing Recap ReportClient: Verizon WirelessEvent Activation: SOW In Engineering ConferenceMarket: Houston, Texas Dates: November 8-9, 2012
Table Setup
Table Setup For Day 1
Brand Awareness
Brand Awareness
Brand Trivia Challenge: We asked individuals to prove their loyalty to VzW by showing us their VzW devices. If they did, they will get a VzW goodie bag.
The Innovation Challenge
To drive more traffic to verizon.com/innnovate, we asked attendees to play the "Innovation Challenge. After viewing the website and telling me one thing about it, each person received a tablet case.
Innovation Challenge
Day 2
Table Setup Pt.2
And the trivia challenges continues..........
Attendees loved what they saw.
Day 2
Day 2
Day 2
From 1:00-4:00 pm, we launched the Amex gift card giveaway.
Time for the Amex Challenge!!!!!!!!
Drawing Strategy
Strategy:
We asked each participant to write their name and phone number. Every 30 minutes, we would pull names. If their name is pulled, we will contact them and give them 10 minutes to claim the gift card. If 10 minutes pass, and the person doesn't pick it up, their name will be put back into the drawing box. Then we pick another one.
Some of VzW HR Recruiters assisted me in pulling the winners...
And the winners are.................
Congratulations to our winners!!
And we couldn't forget our grand prize winners!
The End
