Vzw marketing werks

Marketing Recap ReportClient: Verizon WirelessEvent Activation: SOW In Engineering ConferenceMarket: Houston, Texas Dates: November 8-9, 2012

Table Setup

Table Setup For Day 1

Brand Awareness

Brand Awareness

Brand Trivia Challenge: We asked individuals to prove their loyalty to VzW by showing us their VzW devices. If they did, they will get a VzW goodie bag.

The Innovation Challenge

To drive more traffic to verizon.com/innnovate, we asked attendees to play the "Innovation Challenge. After viewing the website and telling me one thing about it, each person received a tablet case.

Innovation Challenge

Day 2

Table Setup Pt.2

And the trivia challenges continues..........

Attendees loved what they saw.

Day 2

Day 2

Day 2

From 1:00-4:00 pm, we launched the Amex gift card giveaway.

Time for the Amex Challenge!!!!!!!!

Drawing Strategy

Strategy:

We asked each participant to write their name and phone number. Every 30 minutes, we would pull names. If their name is pulled, we will contact them and give them 10 minutes to claim the gift card. If 10 minutes pass, and the person doesn't pick it up, their name will be put back into the drawing box. Then we pick another one.

Some of VzW HR Recruiters assisted me in pulling the winners...

And the winners are.................

Congratulations to our winners!!

And we couldn't forget our grand prize winners!

The End