Digital Transformation Manager
San・ne・W (1978; f)
1. Publisher, strategist, evangelist, people manager, doer 2. Mother, wife, friend, sister, daughter, villager, influencer 3. Reader, runner, driver, shopper, music lover, epicurean, house owner, fashionista 4. Media junkie, former Twitterer, Instagrammer, Netflixer, Spotifyer, Blendler
Determined ・Visionary ・ Intuitive
Dedicated ・Empathic
Strategy by planning design
© Lean Startup
© Wojtek Materka
My beliefs
• Don’t put the cool kids in the corner
• Search for T-shaped people
• Beg for forgiveness instead of permission
• Eat your own dogfood
• Think customer first and outside in
• Get experimental and analytical
• Celebrate failures and successes
My work
G+J Media - Chief Digital Officer (2012 - 2016)
G+J Media - Chief Digital Officer (2012 - 2016)
G+J Media - Chief Digital Officer (2012 - 2016)
G+J Media - Chief Digital Officer (2012 - 2016)
The results (2013 - 2015)
• Triple digits growth in both monthly average reach and revenues of G+J branded websites
• Business model development: paid content, e-commerce, events, branded content, video, data
• Implemented digital culture and professionalized digital departments
• Acquisition of fashion marketplace Designer-Vintage.com
• Redesigned portfolio based on mobile and social design strategy
• Launched QuestTest.nl, NatGeoTraveler.nl, NatGeofoto.nl, Fashion-Vintage.com
• Partnerships with a.o. Apple, Google, Blendle, Wayne Parker Kent
@SanneW - Interim Digital Manager (2010 - 2013)
Sanoma - Manager Online Branding (2010)
Sanoma - Manager Jonge Vrouwen Online (2007 - 2010)
Are you looking for a (interim) digital manager to guide your
business through the next phase?
Let’s make a difference together
