Visual Media: The New Content Marketing Landscape
Use a mobile mentality when designing and developing content.
But Do Not Subjugate Your Desktop Experience
Visual Media Is Simply the Next Interface of Now
Great UX Becomes an Issue
Visual & Print Content• Design
Visual Experience• Strong CTAs
Interested Customer
Measurement makes everything come together
Why do you interact with customers online? Why are you communicating? Plan on measuring those things, not Facebook likes!
Visual Media Is Simply the Next Interface of Now
12 Tips to Create and DeployBetter Visual Media
1) Media: Engage journalists by augmenting your pitches with photos, videos and other
visual resources.
2) SocialTV: Follow current events and Programs, then share timely brand-related
updates and images.
3) YouTube: Aim to create high-quality, engaging content rather than just
another television ad.
4) Pin images that depict your brand’s story and character.
5) Grow your Instagram community by asking them to share photos of your
product in action.
6) For increased Facebook engagement, post multiple photos
rather than a single one.
7) Use Twitter Cards to feature full-sized images in the news stream.
8) SlideShare: The presentation’s important, but don’t forget to optimize for search.
9) LinkedIn: Stand out from your competition with Showcase Pages.
10) Flickr: To increase awareness, license your photos so that people can
share and use them.
11) Vine: Use your six seconds to let your brand’s personality shine.
12) Conferences: Use visual and digital media to generate stories before,
during, and after an event.
Emerging Trends
Live Stream Video
Original & Sponsored Programming
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