Cisco Video Summit '14
Videoscape Solutions for Satellite
Stewart Towler - Videoscape Client Product Manager
Charles Stucki – VP Video Encoding and Streaming
Thursday, June 19, 2014
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A little about me ...
Managed STB deployments and next generation client solutions
And for fun!
With Cisco (previously NDS) for 15 Years
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Introduction
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Satellite – Strong and Growing
Source: IHS Screen Digest, 3/2014
Media content
centric
Consumer
reach
Economics
Focus on
content & brand
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Key Trends Affecting Our Industry
Continued Competitive
Pressures
OTT Content
Sources
Industry
Consolidation In-Home Connectivity
Proliferation of
Apps & Services Multi-Screen
Video
Internet of Things
Next Gen Video
Format & Encoding
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How to Maintain Leadership in a Transforming World?
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Key Trends Affecting Our Industry
Continued Competitive
Pressures
OTT Content
Sources
Industry
Consolidation In-Home Connectivity
Proliferation of
Apps & Services Multi-Screen
Video
Internet of Things
Next Gen Video
Format & Encoding
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Advancing to UHD and HEVC
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HEVC / 4K Driving Next Gen Platform Investments
HEVC & 4K Content Available Today!
Xi4 should be 1st HEVC SP STB in N.A.
2nd Generation 4K TVs
Equipped with HEVC Decoder
Launching in Q4
4Kp60 for Live Sports. SkyD broadcast Live Soccer (4Kp50/HEVC)
“What is valuable, panelists agreed, is 4K.” Said Liberty Global CTO Balan Nair:
"We think it will come out for the 2016 Olympics.” NCTA, April 2014
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4K Content Ecosystem Increasingly Ready
Developed Still to come In development
2018 2019 2017 2015 2016 2014
Modulation
TV
Production
Workflow
Third party
OTT provider
Encoding
Game console
Camera Pay TV
operator
Set-top box
Blu-ray player
Content Aggregation Distribution Consumer Equipment Content Creation
Public
/Private
Bro
adcaste
r
Sate
llite
/IP
/DT
T/C
able
Hom
e N
etw
ork
Source: IHS Screen Digest 2013
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High Efficiency Video Coding (HEVC) Why HEVC?
Potential for 50+% bitrate reduction of a typical AVC Encoder
• HD: AVC 6–9 Mbps HEVC 3–4.5 Mbps
• SD: AVC 1.5–2.5 Mbps HEVC 0.8–1.5 Mbps
• 4Kp30: AVC 18–25 Mbps (estimate) HEVC 6–13 Mbps
• 4Kp60: HEVC under 20 Mbps
HEVC future business opportunities
• LTE delivery for video / multimedia services
• Increase reach (DSL)
• Reduced Contribution Expense (IP / Sat Link Cost)
• Facilitates delivery of 1080p60 content within the same bandwidth at 1080i
• Future UHD broadcasting at viable data rates
• Increase storage / reduced cost for recording applications
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Video Processing Engines
Feature
Cisco AnyRes Live (SW) Cisco DCM (HW)
Model UCS Rack based UCS Blade based MFP card
Target customers Data centric head-ends and content
providers Data centric head-ends and content providers
Video centric head-ends
Service providers
Solution SW – SW/HW SW – SW/HW HW
Key Processes
ABR Encoding/Transcoding
&
Built-in Encapsulation
ABR Transcoding
&
Built-in Encapsulation
MPEG-2 AVC transcoding
&
ABR Transcoding
Unique features VC-1 encoding,
Delivery on 3GP
VC-1 encoding,
Delivery on 3GP Consolidated 1st screen & 2nd screen
Ingest SDI, IP IP IP, ASI, 8-VSB, DVB-S2, SDI(*)
Codecs VC-1, AVC, HEVC VC-1, AVC, HEVC MPEG-2, AVC, HEVC (*)
(*) Roadmap Item
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Customer Base
Satellite Customers
Contribution Primary
Distribution Secondary Distribution
IP
SDI
IP
SDI
IP
IP, Sat
Legacy ASI
L-Band
IP
IP, Sat
Legacy
SDI
IP
L-Band Satellite
IP
IP
IP DVB-T /
Satllite
Cable /
IPTV
Streaming
Mobil, PC
HE IP-HE
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Virtualized Video Processor (V2P) Evolved Service Platform (ESP) Aligned
Operator SuperVisor “Business Intent” Configuration, Monitoring, WorkFlow
V2P Virtual Video Orchestrator (VVO)
“Execution” configuration, automation,
provisioning
Virtual Video Functions “Catalog of Video
Operations” Transcode, Ad Insert
Service Profile “Operational Intent” policies, templates,
Service Aware
VSM
SIMPLIFIED
Complexity of Xcode
abstracted from end
user.
APIs (XE – VVO),
VVO – Back Office
FLEXIBLE
Modular capabilities –
supporting mix of Xcode
engine types with
published capabilities and
usage
ELASTIC
Seamlessly and
dynamically scale
transcode resources
whenever and wherever
needed.
API “Engine Abstration” catalogs, workflows
V2 P Xcode Engines (XE)
Transcode Engines
AnyRes Software In House Codec
Single Xcode Abstraction
DCM – All-In-One 9036 – MPEG2/4
Extensive Footprint & Functionality Multi-Function Receivers
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After
All in One Video Processing now, HEVC soon
Opex
Time to Money
Customer Experience
Before Encoder 1
MPEG-2 HD
Encoder 3
AVC HD
Encoder 4
AVC HD
Encoder 5
MPEG-2 SD
Encoder 6
MPEG-2 SD
Encoder x
MPEG-2 SD
Multiplexer
Statmux Ctrl
Multiplexer
Statmux Ctrl
Multiplexer
Statmux Ctrl
Monitoring
& Control
Encoder 2
MPEG-2 HD
DCM AIO
MPEG-2 HD
DCM AIO
AVC HD
DCM AIO
MPEG-2 SD
Video Service
Management
3:1
MPEG-2
HD
6:1
AVC
HD
12:1
MPEG-2
SD
50%+ reduction: Fewer devices, less power and cabling, simpler ops
Reduce QAMs / Transponders 35-50% with HEVC + Statmux
Improved picture quality and reliability
5:1/6:1
MPEG-2
HD
10-12:1
AVC
HD
22:1
MPEG-2
SD
Still to Come:
HEVC
to cut
bandwidth
in half!
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Cisco HEVC processing – Rollout
1080p60 Broadcast
ABR
UHD Broadcast
Live mobile delivery for 3G and LTE Broadcast (S/W)
UHD VOD
Extended reach in OTT and IPTV (S/W)
UHD Live
2 parallel paths:
• Cisco AnyRes Live Software for early market
access, less density, cloud/SW based
• Cisco Digital Content Manager (DCM)
Hardware based for 1st screen all resolutions
and ABR dense solution
Software Hardware
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Key Trends Affecting Our Industry
Continued Competitive
Pressures
Industry
Consolidation In-Home Connectivity
Proliferation of
Apps & Services Multi-Screen
Video
Internet of Things
Next Gen Video
Format & Encoding
OTT Content
Sources
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Delivering a Multi-Screen Video Experience
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0
20
40
60
80
100
120
Smartphone Users Smartphone VideoUsers
Online Video Users Television Users
Ages 55+
Ages 35-54
Ages 25-34
Ages 18-24
Traditional TV Still Dominates, But Shift Is Happening
In 2018: Global Internet Traffic is forecast to exceed 1.6 zettabytes
Of which: Video content will be 79% (compared to 66% in 2013)
Video to the TV will be 14% (compared to 11% in 2013)
US TV, Online and Smartphone Video Users by Age
Source: Cisco Visual Networking Index, 6/2014
Source: Nielsen, 3/2014
0
50
100
150
200
250
2012 2013
Online
Traditional TV
UK Traditional vs. Online Video
Consumption (Min/Day)
Source: Thinkbox, 2/2014
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New Opportunity to Monetize Content with IP Distribution
• Live, VOD, Catch-up, Sync&Go
• Consumption on new devices
• Access to new tier of subscribers without full TV service
• Access to ‘out of country’ subscribers
• Annual, monthly subscription, or day passes
• Bundle options with TV Subscription
• New OTT content
• Binge viewing
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Monetize Content
Optimize Use of Network
Personalize Experiences
• Consolidate content preparation for multiple screens
• Ensure content and service protection
• Manage the unmanaged - service on anywhere, anytime on any device
• Preserve the quality of bandwidth intensive video
• Increase efficiency for multi-bit-rate video storage and delivery
• Combine broadcast and IP content delivery
• Accelerate innovation
• Immersive user experiences and engagement
Service Provider Challenges To Enhance the Value of Pay TV Experiences and Limit Subscriber Churn
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Leveraging Videoscape Products + Services
Professional
Services
Videoscape
Suites &
Products
Differentiated
Solutions Sky Go
Multi-screen video
Everywhere TV
Multi-screen experience
Yes Go service
Live & VOD content on mobile
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Leveraging Videoscape Products + Services
Professional
Services
Videoscape
Suites &
Products
Differentiated
Solutions Sky Go
Multi-screen video
Everywhere TV
Multi-screen experience
Yes Go service
Live & VOD content on mobile
Clients Software Suite
Security Advertising
Clients Software Suite
Security
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Leveraging Videoscape Products + Services
Professional
Services
Videoscape
Suites &
Products
Differentiated
Solutions Sky Go
Multi-screen video
Everywhere TV
Multi-screen experience
Yes Go service
Live & VOD content on mobile
Distribution
Suite Acquisition
Media Security
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Leveraging Videoscape Products + Services
Professional
Services
Videoscape
Suites &
Products
Differentiated
Solutions Sky Go
Multi-screen video
Everywhere TV
Multi-screen experience
Yes Go service
Live & VOD content on mobile
Clients Software Suite
Security
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Consistent branded
experiences across
devices
Rich features and
applications
Fast deployment,
customization and
branding
Personalized
viewing
experiences
Productized Bring Your Own
User Experience
Custom
Your design
integrated with
Cisco technologies
Custom designed by
Cisco Design Studio
Branded intuitive
navigation
Innovative features
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Videoscape Video Everywhere Solution
Pre-integrated and tested for short TTM, and an attractive roadmap
Consolidated back-end, extensible to additional Videoscape solutions
Best in class service and content protection with market leading ABR encoding
End-to-end solution from ingest to playback, based on market proven products
Multiple UI options for a consistent user experience optimized for any device
Open & modular cloud based extension of existing Pay TV investments to new multiscreen
services 1
2
3
4
5
6
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Discussion Point Should the service provider continue to be the video hub in the living room?
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Key Trends Affecting Our Industry
Continued Competitive
Pressures
Industry
Consolidation In-Home Connectivity
Proliferation of
Apps & Services Multi-Screen
Video
Internet of Things
Next Gen Video
Format & Encoding
OTT Content
Sources
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Rapid Deployment of Advanced Apps & Services
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Probably multiple reasons why ...
Consumer Expectation Is Driving Faster Product Innovation
Source: Ipsos Marketquest
UK Population in 2013:
• 84% use the Internet
• 60% are smartphone owners,
change every 22 months
• 50% are Facebook/Twitter users
People using
Internet
Phone/Tablet
Explosion
Social
Networking Personalised
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The 1.5 Way Network Challenge The speed of a single network connection is determined by the slowest speed
of any part involved
STB
?
?
?
Router
In-Home
Connected
Devices
CDN
Head-end
Typical STB distribution:
~50% Unconnected
~30% Connected SD
~20% Connected HD
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Cisco – Innovative Solutions for Service Enhancement
Video on Demand
Restart & Catchup
IP Managed Content + OTT Content
• BDL/PDL
• Using local storage
• Targeted or personalised ‘Pushed’ content
• DRM & ABR Streaming
• Combine Broadcast and IP content delivery
• Auto Record
• Niche Channels
• Supporting 3rd Party technologies for Security and Streaming
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Cisco – Innovative Solutions for Service Enhancement
Targeted Advertising
Personalization
• AdSmart – Targeted advertising solution for broadcast TV
• Household profile created from mixed data sources
• STB selects personalised ads based on profile
• Ads broadcast and stored on disk until required
• Broadcaster targeted promotions
• Viewing information and ‘Like’ ratings to populate Recommendations
Engine Analytics
• Related content options and personalised recommendations
• Auto Record ‘live’ events to disk
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Satellite
Head-end
Other
Services
In-Home
Devices
STB
Today’s
Services
Goals:
• Service Velocity
• Lower Cost
• Less Risk
New Service Deployments
A
APP
New
Service
e.g. 4K
A
B
APP
New
Service
e.g. Cloud
DVR
B
C C
APP
New
Service
e.g. IMDB
C
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Next-Generation Client Software for Service Velocity
Move the business logic from middleware to the applications
• Thinner more stable service based middleware
• Faster application cycle times
• More control to the application
Adopt web based standards
• HTML5 and web server technologies
• Seamless interaction between the client and the headend/cloud
• Established well defined platform/control plane API
Provide a more open platform
• Easily add or change applications or service metadata
• Enable BYO technologies
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Discussion Point How do you think cloud can be utilised in your business?
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Cloud Transformation
Services in Client
Increase HDD Storage
Increase Video Tuners
Fault tolerant client
Monolithic Client Updates
Gateway Transcode/Transcrypt
Embedded Apps
In-home Video Consumption
Discrete Components
Consumer Device
Cloud/Web Services with Open APIs
Scalable Cloud Storage: cDVR, TSTV
Optimise Data Bandwidth for IP video
Robust two-way Network
Frequent Cloud Updates
Cloud-based ABR IP Video
Distributed Apps
Video Everywhere
Connected Life/IoT
Cloud
Thank you.