Videoscape Solutions for Satellite · Cisco Video Summit '14 Videoscape Solutions for Satellite Stewart Towler - Videoscape Client Product Manager Charles Stucki – VP Video Encoding

Cisco Video Summit '14

Videoscape Solutions for Satellite

Stewart Towler - Videoscape Client Product Manager

Charles Stucki – VP Video Encoding and Streaming

Thursday, June 19, 2014

2 Cisco Video Summit '14 © 2014 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

A little about me ...

Managed STB deployments and next generation client solutions

And for fun!

With Cisco (previously NDS) for 15 Years


Introduction


Satellite – Strong and Growing

Source: IHS Screen Digest, 3/2014

Media content

centric

Consumer

reach

Economics

Focus on

content & brand


Key Trends Affecting Our Industry

Continued Competitive

Pressures

OTT Content

Sources

Industry

Consolidation In-Home Connectivity

Proliferation of

Apps & Services Multi-Screen

Video

Internet of Things

Next Gen Video

Format & Encoding


How to Maintain Leadership in a Transforming World?




Pressures

OTT Content

Sources

Industry


Proliferation of


Video

Internet of Things

Next Gen Video

Format & Encoding


Advancing to UHD and HEVC


HEVC / 4K Driving Next Gen Platform Investments

HEVC & 4K Content Available Today!

Xi4 should be 1st HEVC SP STB in N.A.

2nd Generation 4K TVs

Equipped with HEVC Decoder

Launching in Q4

4Kp60 for Live Sports. SkyD broadcast Live Soccer (4Kp50/HEVC)

“What is valuable, panelists agreed, is 4K.” Said Liberty Global CTO Balan Nair:

"We think it will come out for the 2016 Olympics.” NCTA, April 2014


4K Content Ecosystem Increasingly Ready

Developed Still to come In development

2018 2019 2017 2015 2016 2014

Modulation

TV

Production

Workflow

Third party

OTT provider

Encoding

Game console

Camera Pay TV

operator

Set-top box

Blu-ray player

Content Aggregation Distribution Consumer Equipment Content Creation

Public

/Private

Bro

adcaste

r

Sate

llite

/IP

/DT

T/C

able

Hom

e N

etw

ork

Source: IHS Screen Digest 2013








High Efficiency Video Coding (HEVC) Why HEVC?

Potential for 50+% bitrate reduction of a typical AVC Encoder

• HD: AVC 6–9 Mbps HEVC 3–4.5 Mbps

• SD: AVC 1.5–2.5 Mbps HEVC 0.8–1.5 Mbps

• 4Kp30: AVC 18–25 Mbps (estimate) HEVC 6–13 Mbps

• 4Kp60: HEVC under 20 Mbps

HEVC future business opportunities

• LTE delivery for video / multimedia services

• Increase reach (DSL)

• Reduced Contribution Expense (IP / Sat Link Cost)

• Facilitates delivery of 1080p60 content within the same bandwidth at 1080i

• Future UHD broadcasting at viable data rates

• Increase storage / reduced cost for recording applications


Video Processing Engines

Feature

Cisco AnyRes Live (SW) Cisco DCM (HW)

Model UCS Rack based UCS Blade based MFP card

Target customers Data centric head-ends and content

providers Data centric head-ends and content providers

Video centric head-ends

Service providers

Solution SW – SW/HW SW – SW/HW HW

Key Processes

ABR Encoding/Transcoding

&

Built-in Encapsulation

ABR Transcoding

&

Built-in Encapsulation

MPEG-2 AVC transcoding

&

ABR Transcoding

Unique features VC-1 encoding,

Delivery on 3GP

VC-1 encoding,

Delivery on 3GP Consolidated 1st screen & 2nd screen

Ingest SDI, IP IP IP, ASI, 8-VSB, DVB-S2, SDI(*)

Codecs VC-1, AVC, HEVC VC-1, AVC, HEVC MPEG-2, AVC, HEVC (*)

(*) Roadmap Item


Customer Base

Satellite Customers

Contribution Primary

Distribution Secondary Distribution

IP

SDI

IP

SDI

IP

IP, Sat

Legacy ASI

L-Band

IP

IP, Sat

Legacy

SDI

IP

L-Band Satellite

IP

IP

IP DVB-T /

Satllite

Cable /

IPTV

Streaming

Mobil, PC

HE IP-HE

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Virtualized Video Processor (V2P) Evolved Service Platform (ESP) Aligned

Operator SuperVisor “Business Intent” Configuration, Monitoring, WorkFlow

V2P Virtual Video Orchestrator (VVO)

“Execution” configuration, automation,

provisioning

Virtual Video Functions “Catalog of Video

Operations” Transcode, Ad Insert

Service Profile “Operational Intent” policies, templates,

Service Aware

VSM

SIMPLIFIED

Complexity of Xcode

abstracted from end

user.

APIs (XE – VVO),

VVO – Back Office

FLEXIBLE

Modular capabilities –

supporting mix of Xcode

engine types with

published capabilities and

usage

ELASTIC

Seamlessly and

dynamically scale

transcode resources

whenever and wherever

needed.

API “Engine Abstration” catalogs, workflows

V2 P Xcode Engines (XE)

Transcode Engines

AnyRes Software In House Codec

Single Xcode Abstraction

DCM – All-In-One 9036 – MPEG2/4

Extensive Footprint & Functionality Multi-Function Receivers


After

All in One Video Processing now, HEVC soon

Opex

Time to Money

Customer Experience

Before Encoder 1

MPEG-2 HD

Encoder 3

AVC HD

Encoder 4

AVC HD

Encoder 5

MPEG-2 SD

Encoder 6

MPEG-2 SD

Encoder x

MPEG-2 SD

Multiplexer

Statmux Ctrl

Multiplexer

Statmux Ctrl

Multiplexer

Statmux Ctrl

Monitoring

& Control

Encoder 2

MPEG-2 HD

DCM AIO

MPEG-2 HD

DCM AIO

AVC HD

DCM AIO

MPEG-2 SD

Video Service

Management

3:1

MPEG-2

HD

6:1

AVC

HD

12:1

MPEG-2

SD

50%+ reduction: Fewer devices, less power and cabling, simpler ops

Reduce QAMs / Transponders 35-50% with HEVC + Statmux

Improved picture quality and reliability

5:1/6:1

MPEG-2

HD

10-12:1

AVC

HD

22:1

MPEG-2

SD

Still to Come:

HEVC

to cut

bandwidth

in half!


Cisco HEVC processing – Rollout

1080p60 Broadcast

ABR

UHD Broadcast

Live mobile delivery for 3G and LTE Broadcast (S/W)

UHD VOD

Extended reach in OTT and IPTV (S/W)

UHD Live

2 parallel paths:

• Cisco AnyRes Live Software for early market

access, less density, cloud/SW based

• Cisco Digital Content Manager (DCM)

Hardware based for 1st screen all resolutions

and ABR dense solution

Software Hardware




Pressures

Industry


Proliferation of


Video

Internet of Things

Next Gen Video

Format & Encoding

OTT Content

Sources


Delivering a Multi-Screen Video Experience


0

20

40

60

80

100

120

Smartphone Users Smartphone VideoUsers

Online Video Users Television Users

Ages 55+

Ages 35-54

Ages 25-34

Ages 18-24

Traditional TV Still Dominates, But Shift Is Happening

In 2018: Global Internet Traffic is forecast to exceed 1.6 zettabytes

Of which: Video content will be 79% (compared to 66% in 2013)

Video to the TV will be 14% (compared to 11% in 2013)

US TV, Online and Smartphone Video Users by Age

Source: Cisco Visual Networking Index, 6/2014

Source: Nielsen, 3/2014

0

50

100

150

200

250

2012 2013

Online

Traditional TV

UK Traditional vs. Online Video

Consumption (Min/Day)

Source: Thinkbox, 2/2014


New Opportunity to Monetize Content with IP Distribution

• Live, VOD, Catch-up, Sync&Go

• Consumption on new devices

• Access to new tier of subscribers without full TV service

• Access to ‘out of country’ subscribers

• Annual, monthly subscription, or day passes

• Bundle options with TV Subscription

• New OTT content

• Binge viewing


Monetize Content

Optimize Use of Network

Personalize Experiences

• Consolidate content preparation for multiple screens

• Ensure content and service protection

• Manage the unmanaged - service on anywhere, anytime on any device

• Preserve the quality of bandwidth intensive video

• Increase efficiency for multi-bit-rate video storage and delivery

• Combine broadcast and IP content delivery

• Accelerate innovation

• Immersive user experiences and engagement

Service Provider Challenges To Enhance the Value of Pay TV Experiences and Limit Subscriber Churn


Leveraging Videoscape Products + Services

Professional

Services

Videoscape

Suites &

Products

Differentiated

Solutions Sky Go

Multi-screen video

Everywhere TV

Multi-screen experience

Yes Go service

Live & VOD content on mobile



Professional

Services

Videoscape

Suites &

Products

Differentiated

Solutions Sky Go

Multi-screen video

Everywhere TV


Yes Go service


Clients Software Suite

Security Advertising


Security



Professional

Services

Videoscape

Suites &

Products

Differentiated

Solutions Sky Go

Multi-screen video

Everywhere TV


Yes Go service


Distribution

Suite Acquisition

Media Security



Professional

Services

Videoscape

Suites &

Products

Differentiated

Solutions Sky Go

Multi-screen video

Everywhere TV


Yes Go service



Security


Consistent branded

experiences across

devices

Rich features and

applications

Fast deployment,

customization and

branding

Personalized

viewing

experiences

Productized Bring Your Own

User Experience

Custom

Your design

integrated with

Cisco technologies

Custom designed by

Cisco Design Studio

Branded intuitive

navigation

Innovative features


Videoscape Video Everywhere Solution

Pre-integrated and tested for short TTM, and an attractive roadmap

Consolidated back-end, extensible to additional Videoscape solutions

Best in class service and content protection with market leading ABR encoding

End-to-end solution from ingest to playback, based on market proven products

Multiple UI options for a consistent user experience optimized for any device

Open & modular cloud based extension of existing Pay TV investments to new multiscreen

services 1

2

3

4

5

6


Discussion Point Should the service provider continue to be the video hub in the living room?

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Pressures

Industry


Proliferation of


Video

Internet of Things

Next Gen Video

Format & Encoding

OTT Content

Sources


Rapid Deployment of Advanced Apps & Services


Probably multiple reasons why ...

Consumer Expectation Is Driving Faster Product Innovation

Source: Ipsos Marketquest

UK Population in 2013:

• 84% use the Internet

• 60% are smartphone owners,

change every 22 months

• 50% are Facebook/Twitter users

People using

Internet

Phone/Tablet

Explosion

Social

Networking Personalised


The 1.5 Way Network Challenge The speed of a single network connection is determined by the slowest speed

of any part involved

STB

?

?

?

Router

In-Home

Connected

Devices

CDN

Head-end

Typical STB distribution:

~50% Unconnected

~30% Connected SD

~20% Connected HD


Cisco – Innovative Solutions for Service Enhancement

Video on Demand

Restart & Catchup

IP Managed Content + OTT Content

• BDL/PDL

• Using local storage

• Targeted or personalised ‘Pushed’ content

• DRM & ABR Streaming

• Combine Broadcast and IP content delivery

• Auto Record

• Niche Channels

• Supporting 3rd Party technologies for Security and Streaming


Cisco – Innovative Solutions for Service Enhancement

Targeted Advertising

Personalization

• AdSmart – Targeted advertising solution for broadcast TV

• Household profile created from mixed data sources

• STB selects personalised ads based on profile

• Ads broadcast and stored on disk until required

• Broadcaster targeted promotions

• Viewing information and ‘Like’ ratings to populate Recommendations

Engine Analytics

• Related content options and personalised recommendations

• Auto Record ‘live’ events to disk


Satellite

Head-end

Other

Services

In-Home

Devices

STB

Today’s

Services

Goals:

• Service Velocity

• Lower Cost

• Less Risk

New Service Deployments

A

APP

New

Service

e.g. 4K

A

B

APP

New

Service

e.g. Cloud

DVR

B

C C

APP

New

Service

e.g. IMDB

C


Next-Generation Client Software for Service Velocity

Move the business logic from middleware to the applications

• Thinner more stable service based middleware

• Faster application cycle times

• More control to the application

Adopt web based standards

• HTML5 and web server technologies

• Seamless interaction between the client and the headend/cloud

• Established well defined platform/control plane API

Provide a more open platform

• Easily add or change applications or service metadata

• Enable BYO technologies


Discussion Point How do you think cloud can be utilised in your business?


Cloud Transformation

Services in Client

Increase HDD Storage

Increase Video Tuners

Fault tolerant client

Monolithic Client Updates

Gateway Transcode/Transcrypt

Embedded Apps

In-home Video Consumption

Discrete Components

Consumer Device

Cloud/Web Services with Open APIs

Scalable Cloud Storage: cDVR, TSTV

Optimise Data Bandwidth for IP video

Robust two-way Network

Frequent Cloud Updates

Cloud-based ABR IP Video

Distributed Apps

Video Everywhere

Connected Life/IoT

Cloud

Thank you.

Videoscape Solutions for Satellite · Cisco Video Summit '14 Videoscape Solutions for Satellite Stewart Towler - Videoscape Client Product Manager Charles Stucki – VP Video Encoding

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