Why YouTube?
• YouTube is the 2nd most popular search engine behind Google
• Most popular video platform
• Estimated 3,000,000,000 views daily
Why YouTube?
• Quick search engine results
Why Videos?
• Provide value to your subscribers• Demonstrate how to use your product• Show insider peeks into your sites• Review an affiliate product• Introduce case studies
Why Videos?
• Help boost a product launch
• Increase the value of your product, service or website
• Build a community
Step 1: Create YouTube Account
• Follow the “Create Account” link on the YouTube website
Step 2: Understanding YouTube
• YouTube is a community
• Get people to watch your videos
• It’s better to get 100 people who will
buy rather than 5,000 people who
just watch
Step 2: Understanding YouTube
• What keywords are your audience using?
• Create videos with those keywords in mind
• Use keywords in titles & descriptions
Step 2: Understanding YouTube
• For example
Step 3: Analyze Competition
• What location do you want to analyze?
• Input a search keyword
Step 3: Analyze Competition
• View the results
Step 3: Analyze Competition
• Use your exact keyword phrase for best search results
• Multiple uses of 1 keyword will not bring top search results
Step 3: Analyze Competition
• Select the top video from your results & click the stats button
Step 3: Analyze Competition
• Select the top video from your results & click the stats button
• These stats show your competitor’s growth in popularity, number of comments & number of ratings
Step 3: Analyze Competition
Step 3: Analyze Competition
• You can also see the number of referrals
Step 3: Analyze Competition
• View the age & gender demographics & geographical location
Step 4: Optimize Your Video
• Maximum video requirements– 2 GB in size– 15 minutes in length
• Supports these video formats:
.mov, most .mpegs, .avi, .wmv, .flv
Step 4: Optimize Your Video
• Begin title with keyword phrase you want to rank for
• Always place your URL first in the description box
Step 4: Optimize Your Video
• Your description should be clear & concise
• Use highly relevant tags– If using two-word tags, connect them with a
hyphen– For example, “christmas-decorations”
• Include related keywords
Step 4: Optimize Your Video
• Upload video & select “Public” in the privacy settings
• Select best category
• Share option – connect with Twitter
but NOT Facebook
Step 5: Create a Marketing Strategy
• Create more videos based on target keyword phrases
• Set a goal– What do you want to accomplish?– How much time can you spend each
week?
Step 5: Create a Marketing Strategy
• Choose a single purpose for each video– Demonstrate a product– Sell the product– Entertain the viewer– Add value to your blog posts
Step 5: Create a Marketing Strategy
• Use repetition– Same fonts, colors, graphics, music all help
establish your brand
• Share & promote your videos– Write a blog post– Share link via social media– Share on forums or mastermind groups
Step 5: Create a Marketing Strategy
• Calls to action– Include one in each video– Create a sense of urgency– Make it easy to understand– Ask others to share it– Recruit affiliates & social media
followers to help spread the word
Tips for Improved Success
• Keep the format & look of each video similar
• Specialize on one area of your niche• Keep it simple – it’s all about connection• Put your URL & call to action as last frame
of each video– Let it show for a minimum of 15 seconds
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