HURDLE BUSTERS HOW TO: Use Video Marketing to Help Your Business Stand Out! Chelsea Dygert #StartupPhx
Video Marketing - HOW TO! Here are the BASICS in Video Marketing
Jul 17, 2015
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
HURDLE BUSTERSHOW TO: Use
Video Marketing to Help Your
Business Stand Out!
Chelsea Dygert#StartupPhx
Let’s Create ContextYour Name
What business are you working on? Considering?
How did you hear about Eureka / My talk?
Any experience with Video Marketing?
“A tribe is a group of people connected to one another,
connected to a leader, and connected to an idea.
A group needs only two things to be a tribe: a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
Business (& marketing) is about your TRIBE
#Con
suul
tMen
t
Online Media Rules
#Sta
rtupP
hoen
ix
● Every social site has a culture - understand, engage, innovate
● Everything has balance. Test, test, test. ○ Video Marketing is always changing, the more you partake, the more you learn.
● USE the Content Rules:○ 20% rule: Only 1 of 5 posts should be self-promotion (at large)
■ Potentially MUCH less for video marketing - no one wants to listen to you talk about you.
○ Rewrite 3x
● Make sure profile / content, and contest matches business. if you wouldn’t do it offline, don’t do it online
● Strategize, plan, & be consistent
The Platforms
^^ Click for tips on Youtube SEO
● Free● Top 5 driver of internet traffic● 1 billion unique viewers monthly● 6 billion hours watched monthly● 80% traffic from outside US● 10 months (323 days) of video viewed on
FACEBOOK every minute● over 1 million advertisers that allow for income
generation
Youtube setup & optimization 100 Youtube Tools
^^ Click for tips on Youtube SEO
Making Money on YouTube
● Made for discovery● Can’t control your followers - convert them to
other platforms● The more niche your viewers the better your
revenue per click / view is
● Platform for filmmakers / creatives● 4.9 million views - 2013● 149 million unique viewers worldwide - 2013● 1 million Facebook likes on their videos● doesn’t show ads● uses a cost / subscription method● does NOT allowing gaming videos● 60% of viewers will view one page & leave
○ Google’s number is under 30%Nerdy Vimeo Facts
● Brand new - still in stealth mode● Some free-mium options for ad-free viewing● Paywalls are expected on some content● The Hulu for short-form● They are recruiting from YouTube stars for $$
● Open Source platform● Highly Customizable - programming heavy● Allows users to host, optimize & monetize their
OWN content● GoGo In Flight, Groupon, HBO, etc
Video Marketing - It’s a strategyIt’s an INBOUND Strategy
Where you host & how you use the content are 2 different things● Give people a reason to watch ● Use it to keep bounce rate down (embed on site)● Use to engage users (on website and/or social)● Teach / provide valuable help● Lifestyle / feel-good brand: use “why” marketing
Youtube VS Insta VS Vine VS Vimeo
On the CheapYou don’t have to fork out a ton of $$ for EFFECTIVE video content
● On the iPhone - VIEW THIS○ iMovie editing
● fiverr.com● Elance - oDesk
Intro-Videos - 20 Great Examples
Alternate Video Options-Referenced from Chris Mohritz
Dont want to be on camera? Need an explainer video?
Non-Human Video Options● DIY
○ Write a script○ Record the Voiceover○ Create the visuals
■ Stock Photos■ screen shots■ doodle & scan
○ Video Editing○ Add Music and SFX○ Publish
● https://ydraw.com/● www.Adtoons.com● www.demoduck.com● http://www.videobrewery.com/● Many more
Marketing Basics in 5 Parts
1) Understand your company2) Understand your product / service
a) Benefits vs Features3) Start with Why4) Who is your market
a) Where are they? b) What are they consuming?
5) Lead them where you want them via videosa) Can you make their behavior fun?
The top 5 content marketing goals in 2014 are brand awareness, lead generation, customer acquisition, thought leadership, and engagement.
(Source:CMI)
Click The Image to view Staircase Piano
Social Media - Content Marketing--INBOUND--
Cross promote your videos
● Facebook, LinkedIn,● Blogging● e-books● Webinars● Gamification - Kaggle
Content marketing costs 62% less than traditional--And generated 3x as many leads
Marketing Stats HERE
Connect:Chelsea Dygert
Dygert #ConsultMent
@cimforgiven
at Local coffee shop #StartupPhx
#YesPhx
Related Documents
