1 DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
SEPTEMBER22,2016
Vera Bradley Rebrands with a New York City Location
1) VeraBradleyopensitsfirstfull-linestoreinManhattan’sSoHoinNewYorkCity.
2) Thestorerepresentsallofthecompany’srebrandingefforts.Itfeaturesnewlines
that include the company’s classic colorfuldesignsalongwithnewsleek leatherbagsandaccessories.
3) VeraBradley’s rebrandingwill likelyprove successful, according toanalysts. Thecompany is expected to show a positive turnaround from previous years withrevenuegrowthfor2016estimatedat1.1%.
VERABRADLEY’SFIRSTNEWYORKCITYLOCATIONVeraBradley,knownforitsiconicbagsandaccessories,openeditsfirstfull-linestoreinSoHoonAugust25,2016.The2,700-square-footstoremarkstherelaunchofthebrandandisanodetothebrand’spast,butpayscloseattentiontowheretheretailerintendsto head in the future. The store carries the complete Vera Bradley collection ofhandbags, luggage, duffel bags, travel accessories, jewelry, and some beauty andpersonalcareitems.Itisthecompany’sfirstinNewYorkCity.
Vera Bradley got its start as a colorful, heavily-patterned accessories brand. Thecompany has since expanded intomore refined, classic pieces including solid-colored
2 DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
SEPTEMBER22,2016
leather handbags and accessories in order to appeal to the minimalist-inclinedmillennial.
Source:FungGlobalRetail&TechnologyInspired by the brand’s new home, Vera Bradley released a series of bags that payhomage to New York City’s iconic skyline. Along with the local collection, the storeencourages customers to engage in a personalized experience by interacting with atouch screenwhere customers can take and upload photos or engage the company’shashtag, #itsgoodtobeagirl. The touch screen canalsobeused topurchase items thatarenotinthestoreforat-homedeliveryorin-storepickup.Source:FungGlobalRetail&Technology
3 DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
SEPTEMBER22,2016
Thestoreofferscustomersrefreshmentsincludingcoffee,bottlesofwaterbrandedwiththe company’s logo, and cookies. They also sell an assortment of Sugarfina luxurycandies.
Source:FungGlobalRetail&TechnologyAlthough the company has seen a difficult few years of declining revenues, therebranding is expected to help turn around that trend. Consensus estimates call forpositivegrowthin2016ofanestimated1.1%,andevenstrongergrowthinthefollowingyears,withanestimated5.1%in2018.
4 DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
SEPTEMBER22,2016
DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comRachaelDimitResearchAssociate
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