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UX Strategy

Fundamentals

Jaco van den Heever

@jacovdh #uxjhb2016

About me

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Now | Future | Plan | Metrics

What is UX Strategy?

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The importance

of labels

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Why is UX Strategy

important?

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Just do it

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Corporate Strategy

UX Strategy

Market opportunities | Competitor data | Pricing models

Forecast penetration & revenue | Influence decision makers

Customer insights | Trends | Envision new offerings

Customer expectations | Paint the future | Influence product teams

vs.

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Understanding the

context

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Get an executive

sponsor on your side

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Current experience

Step 1:

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Future vision Step 2:

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Show, don’t tell

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Create a roadmap Step 3:

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Showcase projects

& early wins

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Measuring success Step 4:

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Understand

your audience

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Supporting the UX

Strategy

Changing culture | UX Capability

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How do we change

culture?

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Change thinking

Change behaviours

Create empathy for customers with colleagues

Make stakeholders collaborate and share customer perspective

@jacovdh #uxjhb2016 Tell your story

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Get a room!

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Growing UX Capability Capacity | Standards | Methodology

More channels | Leadership

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Execution matters

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Thank you

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Connect with me

@jacovdh

+27 72 82 44 888

[email protected]