URBAN INSTITUTE
• Who we are
• Positioning Urban and METRO
• Measuring impact
• Communication goals
Today’s Presentation
URBAN INSTITUTE
Stable Housing
Neighborhoods and Communities
Housing Markets
I think what we’re saying is …
URBAN INSTITUTE
Stable Housing
Neighborhoods and Communities
Housing Markets
Data
I think what we’re saying is …
URBAN INSTITUTE
Housing
Stable Housing
Neighborhoods and Communities
Housing Markets
Data
I think what we’re saying is …
URBAN INSTITUTE
Why housing matters
Housing
Proximity to
Quality
Affordability
Size
Household makeup
URBAN INSTITUTE
Why housing matters
Housing
Proximity to work
Quality
Affordability
Size
Household makeup
URBAN INSTITUTE
Why housing matters
Housing
Proximity to work, education
Quality
Affordability
Size
Household makeup
URBAN INSTITUTE
Why housing matters
Housing
Proximity to work, education, play
Quality
Affordability
Size
Household makeupIncome
URBAN INSTITUTE
Why housing matters
Housing
Proximity to work, education, play
Quality
Affordability
Size
Household makeupIncome
Health
URBAN INSTITUTE
Why housing matters
Housing
Proximity to work, education, play
Quality
Affordability
Size
Household makeupIncome
Health
Safety
URBAN INSTITUTE
Why housing matters
Housing
Proximity to work, education, play
Quality
Affordability
Size
Household makeupIncome
Health
Safety
Economic security
URBAN INSTITUTE
Why housing matters
Housing
Proximity to work, education, play
Quality
Affordability
Size
Household makeupIncome
Health
Safety
Economic security
Neighborhood quality
URBAN INSTITUTE
Why housing matters
Housing
Proximity to work, education, play
Quality
Affordability
Size
Household makeupIncome
Health
Safety
Economic security
Neighborhood quality
Education
URBAN INSTITUTE
Why housing matters
Housing
Proximity to work, education, play
Quality
Affordability
Size
Household makeupIncome
Health
Safety
Happiness
Economic security
Neighborhood quality
Education
URBAN INSTITUTE
Our goal:
Convince people that, if they’re serious about answering any of the following questions …
URBAN INSTITUTE
2014 Goals
Media
Google search results
Metro web pages
Projects
Newsletter
Web features
URBAN INSTITUTE
Who are you? Why should people listen to you? What communications tools do you have?
Guiding Questions
URBAN INSTITUTE
Who are you? Why should people listen to you? What communications tools do you have? Are you leveraging every opportunity to spread your
message?
Guiding Questions