URBAN INSTITUTE Strategic Communications Lionel Foster.

URBAN INSTITUTE

Strategic Communications

Lionel Foster

URBAN INSTITUTE

URBAN INSTITUTE

URBAN INSTITUTE

METRO Communications

URBAN INSTITUTE

• Who we are

Today’s Presentation

URBAN INSTITUTE

• Who we are

• Positioning Urban and METRO

Today’s Presentation

URBAN INSTITUTE

• Who we are

• Positioning Urban and METRO

• Measuring impact

Today’s Presentation

URBAN INSTITUTE

• Who we are

• Positioning Urban and METRO

• Measuring impact

• Communication goals

Today’s Presentation

URBAN INSTITUTE

Who is METRO exactly?

URBAN INSTITUTE

Who is METRO exactly?

URBAN INSTITUTE

Stable Housing

I think what we’re saying is …

URBAN INSTITUTE

Stable Housing

Housing Markets

I think what we’re saying is …

URBAN INSTITUTE

Stable Housing

Neighborhoods and Communities

Housing Markets

I think what we’re saying is …

URBAN INSTITUTE

Stable Housing

Neighborhoods and Communities

Housing Markets

Data

I think what we’re saying is …

URBAN INSTITUTE

Housing

Stable Housing

Neighborhoods and Communities

Housing Markets

Data

I think what we’re saying is …

URBAN INSTITUTE

Why housing matters

URBAN INSTITUTE

Why housing matters

Housing

URBAN INSTITUTE

Why housing matters

Housing

Household makeup

URBAN INSTITUTE

Why housing matters

HousingQuality

Household makeup

URBAN INSTITUTE

Why housing matters

HousingQuality

Affordability

Household makeup

URBAN INSTITUTE

Why housing matters

HousingQuality

Affordability

Size

Household makeup

URBAN INSTITUTE

Why housing matters

Housing

Proximity to

Quality

Affordability

Size

Household makeup

URBAN INSTITUTE

Why housing matters

Housing

Proximity to work

Quality

Affordability

Size

Household makeup

URBAN INSTITUTE

Why housing matters

Housing

Proximity to work, education

Quality

Affordability

Size

Household makeup

URBAN INSTITUTE

Why housing matters

Housing

Proximity to work, education, play

Quality

Affordability

Size

Household makeupIncome

URBAN INSTITUTE

Why housing matters

Housing

Proximity to work, education, play

Quality

Affordability

Size

Household makeupIncome

Health

URBAN INSTITUTE

Why housing matters

Housing

Proximity to work, education, play

Quality

Affordability

Size

Household makeupIncome

Health

Safety

URBAN INSTITUTE

Why housing matters

Housing

Proximity to work, education, play

Quality

Affordability

Size

Household makeupIncome

Health

Safety

Economic security

URBAN INSTITUTE

Why housing matters

Housing

Proximity to work, education, play

Quality

Affordability

Size

Household makeupIncome

Health

Safety

Economic security

Neighborhood quality

URBAN INSTITUTE

Why housing matters

Housing

Proximity to work, education, play

Quality

Affordability

Size

Household makeupIncome

Health

Safety

Economic security

Neighborhood quality

Education

URBAN INSTITUTE

Why housing matters

Housing

Proximity to work, education, play

Quality

Affordability

Size

Household makeupIncome

Health

Safety

Happiness

Economic security

Neighborhood quality

Education

URBAN INSTITUTE

How are people talking about housing?

URBAN INSTITUTE

So let’s help shape the housing conversation.

URBAN INSTITUTE

Our goal:

Convince people that, if they’re serious about answering any of the following questions …

URBAN INSTITUTE

How do we get there?

URBAN INSTITUTE

COMM’s Role

URBAN INSTITUTE

Quality Research

URBAN INSTITUTE

Quality Research + Quality Engagement

URBAN INSTITUTE

Quality Research + Quality Engagement = Impact

URBAN INSTITUTE

The report’s done. Now how do we

promote it?

URBAN INSTITUTE

2014 Goals

Media

Google search results

Metro web pages

Projects

Newsletter

Web features

URBAN INSTITUTE

Questions you have?

URBAN INSTITUTE

Who are you?

Guiding Questions

URBAN INSTITUTE

Who are you? Why should people listen to you?

Guiding Questions

URBAN INSTITUTE

Who are you? Why should people listen to you? What communications tools do you have?

Guiding Questions

URBAN INSTITUTE

Who are you? Why should people listen to you? What communications tools do you have? Are you leveraging every opportunity to spread your

message?

Guiding Questions

URBAN INSTITUTE

Who are you? Why should people listen to you? What communications tools do you have? Are you leveraging every opportunity to spread your

message? How will you measure whether or not you’re

communicating effectively?

Guiding Questions