Precision Medicine: Opportunities for Research and Funding
Bradford W. Hesse, PhDChief, Health Communication and Informatics Research Branch
NIH Funded Research
www.nih.gov/precision-medicine-initiative-cohort-program/funding-opportunities
Communication Support
Research Still NeededResearch Question • How do we move our
messages from “one size fits all” to precision screening & treatment?
Research Still NeededResearch Question • How do we increase
awareness & enable action?
HINTS.cancer.gov
NIH Funded Research
www.nih.gov/precision-medicine-initiative-cohort-program/funding-opportunities
Systems Implementation
Research Still NeededResearch Question • How do we use
communication technology to gather data, support engagement?
Research Still NeededResearch Question • How do we use
communication theory to promote “data altruism”?
Research Still NeededResearch Question • What are the design
rules for creating better interfaces of care?
COGNITIVE OVERLOAD
Research Still NeededResearch Question • How should the delivery
system be reengineered to deliver optimal outcomes under precision medicine?
Research Still Needed
Research Question • How do we apply
concepts to population health?
April Oh Sylvia Chou
Precision Public Health?
Research Still NeededResearch Question • Are there new
quantitative methods enabled by precision medicine?
Skyline Plot
Stay Tuned
www.nih.gov/precision-medicine-initiative-cohort-program