Uk hesse precision medicine nih nci

Precision Medicine: Opportunities for Research and Funding

Bradford W. Hesse, PhDChief, Health Communication and Informatics Research Branch

NIH Funded Research

www.nih.gov/precision-medicine-initiative-cohort-program/funding-opportunities

Communication Support

Research Still NeededResearch Question • How do we move our

messages from “one size fits all” to precision screening & treatment?

Research Still NeededResearch Question • How do we increase

awareness & enable action?

HINTS.cancer.gov

Research Still NeededResearch Question • How do we

communicate evidence to patients?

NIH Funded Research

www.nih.gov/precision-medicine-initiative-cohort-program/funding-opportunities

Systems Implementation

Research Still NeededResearch Question • How do we use

communication technology to gather data, support engagement?

Research Still NeededResearch Question • How do we use

communication theory to promote “data altruism”?

Research Still NeededResearch Question • What are the design

rules for creating better interfaces of care?

COGNITIVE OVERLOAD

Research Still NeededResearch Question • How should the delivery

system be reengineered to deliver optimal outcomes under precision medicine?

Research Still Needed

Research Question • How do we apply

concepts to population health?

April Oh Sylvia Chou

Precision Public Health?

Research Still NeededResearch Question • Are there new

quantitative methods enabled by precision medicine?

Skyline Plot

Stay Tuned

www.nih.gov/precision-medicine-initiative-cohort-program