Service Measures

On-Brand ServiceOn-Brand Marketing

Financial Measures

Balanced Scorecard–Reinforce the Brand

Live the Brand!

©2005 EverythingCU.com and Denise Wymore

TWITTER:WHERE’S THE ROI?

Morriss Partee

Our new World 2.0

The Social Media Revolution

I was once reluctant to try “Twitter”

Tweet? Twit?

Why would I want to see everyone’s tweets?

A little bit about me

@mmpartee

WINNING OVER

NEWCUSTOMERS!

ROI?

BUSINESS STRATEGY

MARKETING STRATEGY

ONLINE/SOCIAL MEDIA STRATEGY

TWITTER STRATEGY

Where the conversation used to take place

Where the conversation now takes place

WHAT ARE THE BUSINESS USES OF TWITTER?

WINNING OVER

NEWCUSTOMERS!

FIND LOCAL TWEEPS

DRIVE TRAFFIC

CREATE AWARENESS

PROFESSIONAL DEVELOPMENT

SELL PRODUCTS

CUSTOMER SERVICE

PR/MARKETING

SUPPORT & ENCOURAGEMENT

TIPS YOU CAN USE

NOW

SEARCH.TWITTER.COM

http://twitter.com/mmpartee/westernma

NAMES, NAMES, NAMES, NAMES

DRIVE TRAFFIC- LINKS

CASE STUDIES FOR FURTHER REVIEW

@delloutlet

$6.5 million in revenue

http://en.community.dell.com/blogs/direct2dell/archive/2009/12/08/expanding-connections-with-customers-through-social-media.aspx

@lesleylambert

15% of revenue75% of new leads

http://lesleylambert.com/

TIME TO JUMP IN!

Want more

PodCamp WesternMass

Saturday, February 6, 2010

$20

Westfield State College

Info: http://podcamp.pbworks.com/PodCampWesternMassTickets: http://pcwm2-efbnen.eventbrite.com/

Social Media/Networking

Morriss ParteeChief Experience Officer

EverythingCU.com

[email protected]·535·0621

http://everythingcu.wordpress.comFriend me on EverythingCU, Facebook, Twitter, LinkedIn

Today’s slides will be on Slideshare.net