It’s more than a conference. It’s a community.
Tweet! Tweet!How to Generate Leads in 140 Characters or Less
Justin WiseCEOThink Digital@JustinWise
Christina KehoePartner Communications Infusionsoft@ChristinaAKehoe
It’s more than a conference. It’s a community.
What is this all about?• You’ll learn how to combine social media and Infusionsoft to
automate, cross-pollinate and dominate your list. • You’ll also learn the basics of Twitter Lead Generation cards,
strategies to get your followers to take action and how to connect Twitter lead generation cards with your Infusionsoft account.
• Used these principles to skyrocket Think Digital’s revenues by 550% in just over 12 months.
It’s more than a conference. It’s a community.
Let’s take a peek under the hood…
It’s more than a conference. It’s a community.
The Think Digital Triangle
Your systems define your results.
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It’s more than a conference. It’s a community.
#ICON15 @JustinWise @ChristinaAKehoe
BRAND NEW:• Someone who is “brand new” to your
business• Does not know who you are• Has limited knowledge of you• Main objective: raise awareness
It’s more than a conference. It’s a community.
Taking Your Tweets From Black & Blue to White & Gold
*Photo Credit: http://www.wired.com/2015/02/science-one-agrees-color-dress/
It’s more than a conference. It’s a community.
#ICON15 @JustinWise @ChristinaAKehoe
Twitter Lead Gen Cards• What are they?• How do I create my own? • Why are the effective?
It’s more than a conference. It’s a community.
#ICON15 @JustinWise @ChristinaAKehoe
What is a Twitter Card?• Use tweets to collect
leads• People can opt in for
your offer then seamlessly and securely share their email address without leaving Twitter or having to fill out a form
• This can then be passed into an Infusionsoft campaign
It’s more than a conference. It’s a community.
#ICON15 @JustinWise @ChristinaAKehoe
Event Promo• Direct to register for events• Also great because Twitter is a top platform
to engage your community in your event
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#ICON15 @JustinWise @ChristinaAKehoe
Newsletter Signup
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Free Report
• Attract leads and show your expertise with a free report
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Pinned Tweets• Use pinned tweets for lead capture• Engage new profile visitors and followers
It’s more than a conference. It’s a community.
#ICON15 @JustinWise @ChristinaAKehoe
How to Get to Twitter Ads
• Click Twitter Ads from your profile & settings
Or• ads.twitter.com
It’s more than a conference. It’s a community.
#ICON15 @JustinWise @ChristinaAKehoe
Access Twitter Cards
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#ICON15 @JustinWise @ChristinaAKehoe
Click to get started
• This takes you to the list of different card types
It’s more than a conference. It’s a community.
#ICON15 @JustinWise @ChristinaAKehoe
Accessing Cards• You will need to enter your
credit card details to begin, but you can use Twitter Cards for free!
It’s more than a conference. It’s a community.
#ICON15 @JustinWise @ChristinaAKehoe
Creatives
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#ICON15 @JustinWise @ChristinaAKehoe
Create Lead Generation Card
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#ICON15 @JustinWise @ChristinaAKehoe
It’s more than a conference. It’s a community.
#ICON15 @JustinWise @ChristinaAKehoe
Link to Infusionsoft
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#ICON15 @JustinWise @ChristinaAKehoe
Twitter Lead Campaign
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#ICON15 @JustinWise @ChristinaAKehoe
Install the Campaign
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#ICON15 @JustinWise @ChristinaAKehoe
Automate Follow Up for Twitter Leads
It’s more than a conference. It’s a community.
#ICON15 @JustinWise @ChristinaAKehoe
Connecting Twitter Cards
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#ICON15 @JustinWise @ChristinaAKehoe
Create the Card
It’s more than a conference. It’s a community.
#ICON15 @JustinWise @ChristinaAKehoe
Create the Tweet
It’s more than a conference. It’s a community.
#ICON15 @JustinWise @ChristinaAKehoe
Create the Tweet
It’s more than a conference. It’s a community.
#ICON15 @JustinWise @ChristinaAKehoe
BOUGHT-IN:• Has basic understanding of your business• Knows who you are• Read blog post, downloaded content piece• Not a client/customer…yet• Main objective: increase engagement
It’s more than a conference. It’s a community.
#ICON15 @JustinWise @ChristinaAKehoe
BELIEVER:• Believes in your Big Idea• Converted to customer at this point• Given you money for something• Increase in relational connectivity• Most never get here• Main objective: increase trust
It’s more than a conference. It’s a community.
#ICON15 @JustinWise @ChristinaAKehoe
BUILDER:• MVPs• Buy more, tell more; sneezers• Do your marketing for you• Affiliates, for instance• Sharing content, tagging your business,
etc.• Main objective: increase advocacy
It’s more than a conference. It’s a community.
Let’s see this in action… Volunteers please!
It’s more than a conference. It’s a community.
Questions?
It’s more than a conference. It’s a community.
#ICON15 @JustinWise @ChristinaAKehoe
• $50 Ad credit special thanks to @TwitterSmallBiz find it pinned on @Infusionsoft
• Get data-driven best practices to help you unlock more value from Twitter and #TweetSmarter:
https://business.twitter.com/resources/tweetsmarter
It’s more than a conference. It’s a community.
Thank you!
Justin WiseCEO, Think Digital@JustinWise
Christina KehoePartner Communications, Infusionsoft@ChristinaAKehoe