Immersive Technology Strategieswww.davidwortley.com
Serious Games and Immersive TechnologiesSerious Games and Immersive TechnologiesDefinitions and Current TrendsDefinitions and Current Trends
The Journey into the UnknownDavid Wortley FRSA
Immersive Technology Strategieswww.davidwortley.com
Topics
Definition of Serious Games and Immersive Technologies
Games based learning examplesCurrent TrendsTechnology and InnovationSummary and Conclusion
Immersive Technology Strategieswww.davidwortley.com
Definition of Serious Games and Immersive Technologies
Immersive Technology Strategieswww.davidwortley.com
Serious games have been defined as games whose primary purpose is not entertainment but which have been developed for a potentially serious benefit or
outcome. It might also include entertainment games that have been intentionally re-purposed to deliver
serious outcomes
This definition is not always helpful because it does not reflect or embrace the full range or potential of
technologies which create or use immersive experiences to deliver serious benefits. These
applications may not use gameplay at all.
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Most Popular Games are Serious
Games generate passion, excitement, commitment, loyalty, belonging, awareness,
support and action
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Serious Games are Immersive Experiences
They usually Involve Challenges, Rules, Rewards, Physical and Virtual Worlds, Social Networks, Personal
Development and Commercial Exploitation
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Serious Games are NOT New
Games have always been an essential and ubiquitous part of life
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Serious Games are Our Personal Choice
Serious Games are where we choose to spend our discretionary time, attention and finances which makes
them very important commercially and developmentally
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The Secret of SuccessAttractivenessAccessibilityAffordability
Does it interest/excite me ?Is it easy to access ?Can I afford the time, attention and money ?
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Attractive, Accessible, Affordable
Immersive technologies focusing on attractiveness (engagement), accessibility (no barriers) and
affordability (cost and time)
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Immersive Technologies
Games Virtual Worlds Social Networks
Immersive Technologies make serious games an attractive, accessible and affordable space in
which to devote our discretionary time, attention and money
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The Importance of Immersive TechnologiesThe Importance of Immersive Technologies
Immersive Technologies are hugely important because of three main factors – commercial potential, societal disruption and
technological innovation
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Why are Immersive Technologies Disruptive ?
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Disruptive Communications Technologies
The internet is different in its scope and impact on businessand society to any previous disruptive technology
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The Prosumer
The prosumer effect is unique in our history
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The Prosumer Phenomenon
Digital Media Technologies empower individuals in ways previously unknown in
mankind’s history
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The Attention Economy
Capturing and retaining attention and loyalty are critical in today’s digital media society
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Games-based Learning Examples
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Playgen Serious Games for Schools
www.playgen.com
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Mangahigh Maths Game
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Caspian Thinking Worlds
Tools to develop learning Games
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Roma Nova Project
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RescueSim Training Platform
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WeForest Environment Game
Social Network Game to save forests
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Current Trends
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Serious Games around the World
Many different approaches but massive interest
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Recruitment and Training
Assess skills and develop training plans
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Revenue / Client Generation
Find ways to connect to and retain customers
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Emergency Response
Simulations reduce both cost and risk
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Virtual Collaboration
Improving productivity and time management
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Social Networks
Massive consumer base and growing use of gamification
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New Business Models
Cloud Computing & Data / Functionality Sharing to create new franchise models
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Personalisation
Building commercial and adaptive relationships
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Technology and Innovation
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Driving Technological Innovation
3D rendering, image processing, broadband speed, collaboration tools, networking, artificial intelligence,
pattern recognition are all driven by Immersive Technology features
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Data Visualisation
Visualise data in richer and easy to understand ways
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Physical / Virtual Integration
Connecting the physical and virtual
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Augmented Reality Innovation
Innovating new services to the customer
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Learning Innovation
Bringing Science and Art together
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Technical Support Innovation
Windows help – Get a friend to help you over the internetAsk experts and other Windows users !!
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Simulation Innovation
High levels of fidelity with multiplayers now possible
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Interface Innovation
Broadening user base and creating new experiences
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Mobile Apps and Location Based Services
“My SGI”
Mobile Device Applications and personalised services based on location will see massive
growth
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Innovation in SMEs
Small creative businesses at the leading edge
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Summary and Conclusions
Games and experiences which immerse us have always been an important societal and commercial influence in humankind’s development because
they address fundamental human needs. However, their impact on society and business has always been determined by their accessibility and
affordability.
Each quantum leap in communications technology in our history has made these immersive experiences more accessible and affordable with its
consequential dislocating effects.
Today’s immersive technologies are the most profound development in our history because of their ubiquitous accessibility and affordability. The
journey into the unknown has just begun
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Serious Games and Immersive TechnologiesSerious Games and Immersive Technologies
David Wortley FRSA