L.Clark-Sellers Immersive Internet Overview May 13, 2022
Oct 30, 2014
L.Clark-Sellers
Immersive Internet
Overview
April 8, 2023
L. Clark-Sellers
web.alive - Nortel’s Entry Into The World of 3D Virtual Environments:
Immersive Internet
L. Clark-Sellers
What is the Immersive Internet
• A collection of Emerging Technologies:Virtual worlds and Campuses, immersive learning simulations,
serious games, 3 D business Applications
Combined with a Social Culture of IMs, twitter, blogs
Which deeply engage the user and give people experiences that they feel are real even though in a virtual environment
Result: New Dimensions in engagement which will lead to increased workforce collaboration, effectiveness, retention in Employees, customers, partners and suppliers
Think of this as a Strategic Investment that enables you to change the way you work as well as business model innovation
L. Clark-Sellers
Immersive Internet is a nascent technology – projected to
be mainstream in the 5 years
Today’s Video Game Culture
Kids playing multiplayer videogames and engaging in social networking – are tomorrow’s Business leaders, Partners, employees, decision makers . They will expect this technology
Slow Economy and Green Movement
Pressure on corporate costs require different ways of doing business – travel expense hit hard. Companies are Carbon Aware!
Early ROI Proof Points
Accenture: 2nd life for recruiting, ROI in 5 or 6 world eventsMicrosoft : virtual Mkging events 1/3 less than physical eventsCoaches Centre Pilot: 14X ROI to sports association partners
Large Technology Companies getting involved
Google: Lively and Google Earth Sun: Wonderland Open sourceMicrosoft: ESP training simulation Nortel: Web.aliveIBM: University Collaboration and 2nd life
Cost Savings New Business Value Strategic
L. Clark-Sellers
Our Place In The Business Collaboration Space
Low High
Level of ImmersionH
igh
Lo
wEn
terp
rise
Inte
gra
tion
YouTube
Second Life
Lively (Google Labs)
MySpaceMetaverse
Active Worlds
Skype
MS Live Meeting
Regular Voip
IM
IBM Jazz
web.alive
WebEx
ForterraClick2Call
IBM + 2nd Life
Qwaq Forms
TelepresenceVoice Conference
L. Clark-Sellers
The Technology Behind web.alive is Industry Leading
Visually Stunning
– Detailed 3D visual environments which can be created from artistic concept, architectural drawings or any combination of 3D assets and environments
– Users can interact with 3D objects in meaningful ways based on their virtual scenario needs
– Avatar selection can be extremely personalized or set to a limited subset of avatars
Revolutionary Audio
– Nortel acquisition of Diamondware (3D positional audio technology) ensures n audio experience that parallels real life in terms of sound quality and propagation
Enterprise Integration
– Enterprise integration for security, identity and context
– Situation-based, contextual information about individuals or objects in the environment
Interacts With Existing Software
– An architecture that enables web.alive to function analogously to the traditional web paradigm
– Connect to and utilize information from existing business software (e.g. CRM in virtual shopping)
L. Clark-Sellers
Addressing 3 Distinct Business Markets
E-Commerce E-LearningEnterprise
Collaboration
L. Clark-Sellers
Addressing 3 Distinct Business Markets
E-Commerce E-LearningEnterprise
Collaboration
– Over 30% of conference call participants report not being able to hear at least one speaker
– Over 25% could not identify which individual was speaking
– Calls actually cause your mind mental exhaustion trying to process poor audio
– Travel costs are rising at the same time as travel budgets decrease
– Current solutions only address part of these issues
L. Clark-Sellers
web.alive Tackles Today's Business Needs & Address Gaps
Business Needs
• Increasing need for remote collaboration due to
outsourcing, mergers & acquisitions
• Increasing travel costs & reduced travel budgets
• Increasing desire & need to make business more “Green”
• Need to collaborate on documents in real time with
colleagues, customers and partners world-wide in a secure
environment
•Need for collaborative Design and Prototype
Existing Solutions
• Existing collaboration tools limit free-flow between
interaction styles (e.g. from broadcast to one-to-one etc…)
• Lack enterprise integration and do not address the need
for corporate security
• Provide little contextual information about users & lack
ability to regulate users based on network permissions or
hierarchy
L. Clark-Sellers
web.alive Is Built For Business First
Context
Software Integration 3D Spatial Audio
Security
L. Clark-Sellers
web.alive Is Built For Business First - Context
• Eliminates the question of who is present/speaking
• Ability to visually represent relationships between
individuals
• Ability to easily know who spoke when (track idle
time etc…)
• Ability to exchange information with people based
on contextual scenario and constraints
• Allow “water cooler” conversations
• 3D data sets: display, combine, integrate and share visualizations.
• Collaboratively build and refine 3D digital objectsSoftware Integration
3D Audio
Security
L. Clark-Sellers
web.alive Is Built For Business First - Security
Context
SoftwareIntegration
3D Audio
• Users either authenticated by network credentials or given
anonymous log-on e.g. partners)
• web.alive platform exists within your secure network
protecting confidential information
• Ability to log conversations, save sessions and securely
store for compliance needs
• Ability to set user permissions based on network identity
L. Clark-Sellers
web.alive Is Built For Business First – Software Integration
Context
• Every business uses specialized business software
(CRM) in at least one area
• Existing virtual world solutions are stand-alone
applications which do not interact with existing software
• web.alive allows users (based on their network
credentials) to pull information from existing software
and utilize that information “in-world”
• Business users are able to collaborate in real time
using existing files
3D Audio
Security
L. Clark-Sellers
web.alive Is Built For Business First – 3D Audio
Context
SoftwareIntegration
Security
• 3D spatial audio allows the human ear to determine
where a sound originates from (e.g. left, right etc…)
• In virtual scenarios many users may speak at the
same time – this can be confusing and exhausting
• web.alive 3D audio allows for easy round table
discussions (voices are spatially placed based on an
individual’s location)
• web.alive 3D audio allows for side-bar conversations and
selective muting
L. Clark-Sellers
Addressing 3 Distinct Business Markets
E-Commerce E-LearningEnterprise
Collaboration
– Almost 60% of shopping carts are abandoned by consumers prior to purchase
– Blogs, Forums and other Web 2.0 sites prove consumers desire & are influenced by information from other consumers
– Today’s online shopping experience happens in isolation offering no opportunity for consumer collaboration
– The online shopping experience has not fundamentally changed since the inception of e-commerce
L. Clark-Sellers
web.alive Helps You & Consumers Connect In An Immersive Shopping Experience
Consumer Trends
• Increasing consumer influence and power over fellow
consumers through blogs, forums and other social media
• Increased consumer consumption of product information
online versus in-store
• Increased desire for continual touch points with brands
online (e.g. expect more than just a simple website today).
• Increased expectation of after purchase support (e.g.
Apple Geniuses)
Existing Solutions
• Shopping carts at e-commerce stores are abandoned
almost 60% of the time prior to purchase
• Lack ability for customers to communicate with each other
about purchasing decisions and options in ‘real time’
• Provide a shopping experience completely dissociative
with the real-world experience
• Lack the opportunity to recreate in-store events and
connect with consumers
L. Clark-Sellers
web.alive Creates A Fundamentally Different Shopping Experience
Consumer Empowerment
Experience vs
Look
BrandConnection
Security
L. Clark-Sellers
web.alive Allows Consumers To Share In An Interactive Store-Like Experience
• Customers are able to talk to one another about
products, upgrades and troubleshooting all an
immersive real-time experience
• Multiple customers are able to interact with a single
store employee much as they would in the real world
• “In-store” product demonstrations, classes and
other consumer engagements are possible online
• Customers may be assisted through the checkout
process as they would be in-store, ensuring
completion of purchase
ExperienceBrand
Connection
Security
L. Clark-Sellers
web.alive Is Built With E-Commerce Security & Consumer Privacy In Mind
ConsumerEmpowerment
ExperienceBrand
Connection
• Users either authenticated by store account or given
anonymous log-on (e.g. to browse)
• web.alive platform exists within your secure network
protecting confidential consumer information
• Store employees are able to retrieve customer
information (e.g. previous purchases, support requests)
from CRM and other existing software
• Only public information (e.g. chosen username) is
available to other consumers in the same space
L. Clark-Sellers
web.alive Is An Immersive Shopping Experience
ConsumerEmpowerment
• Today’s e-commerce store offers little opportunity to
explore more than photos of purchase items
• Products are not only displayed, but able to be
experienced through both 3D graphics and 3D audio
• Consumers are able to actually pick up and hold items
to inspect them – no more point and click
• Requesting assistance no longer requires an email,
FAQ or call-centre experience – specialists are available
on site – just walk up and talk to one
BrandIdentity
Security
L. Clark-Sellers
web.alive Allows The Continuation of Your Brand In A Unique Online Experience
ConsumerExperience
Experience
Security
• Traditional e-commerce stores have virtually no
connection to a brand beyond the logo on the site
• web.alive allows for the recreation (& betterment) of the
in-store experience by allowing the creation &
customization of visually rich 3D immersive stores that
can be exactly the same as a physical location
• web.alive allows you to connect with consumers online
in ways that previously were only possible through being
physically present at a store – product demonstrations,
‘Genius’ bars, and tutorials are now available to anyone,
anywhere at the time of your choosing
L. Clark-Sellers
Addressing 3 Distinct Business Markets
E-Commerce E-LearningEnterprise
Collaboration
– The need for continuing education and training is increasing both in the enterprise and within the private educational field
– Universities are restricted by increasing class sizes with limited campus space
– Companies desire a cost and time effective way to learn without having to travel or create costly real world scenarios
– Current distance learning options are largely broadcast based (one to many) with limited opportunities for interaction between participants
L. Clark-Sellers
web.alive Allows E-Learning Experience To Become Completely Immersive
Virtual Learning is Growing
• Nearly every major university world-wide has a distance
education program
• Increased consumer demand for higher education and
business demand for employee training/executive learning
has increased the need for learning institutions to provide
an online experience that allows for real-time collaboration
Existing Solutions
• Lack the ability for student interaction with one another in
a real-time immersive environment all from dispersed
locations
• Do not allow for the learning environment to change based
on the curriculum
Classes are becoming tours through he human body, manufacturing floor, chemical structure
L. Clark-Sellers
web.alive Creates A Fundamentally Different Learning Experience
StudentEngagement
CustomizedEnvironments
SoftwareIntegration
Security
L. Clark-Sellers
web.alive Allows E-Learning To Truly Become A Shared Immersive Experience
• Students are able to talk to one another and the facilitator
in a real-time 3D audio based immersive setting
• Students can share work, collaborate on assignments
and physically move around the classroom to interact
• Facilitators can give presentations, show videos and
operate a shared white-board to recreate an real world
classroom
• Learning can now involve existing real 3D objects
digitized at museums and other historical places
CustomizedEnvironments
SoftwareIntegration
Security
L. Clark-Sellers
web.alive Is Built With Security & Student Privacy In Mind
StudentEngagement
CustomizedEnvironments
SoftwareIntegration
• Users either authenticated by pre-existing account
or given anonymous log-on
• web.alive platform exists within your secure network
protecting confidential student information
• Class facilitators employees are able to retrieve student
information (e.g. class grades, class schedule) from
your secure information system
• Only public information (e.g. chosen username) is
available to other students in the same space
L. Clark-Sellers
web.alive Is Allows You To Customize Your Learning Environment
StudentEngagement
• The classroom environment is only limited visually
by the design parameters you set
• Real-world training scenarios can be recreated in
web.alive with increased safety and reduced costs
• Students are able to interact with items (e.g. a historical
relic) to inspect them – no more point and click pictures
• Corporate learning and team building can virtually take
place in any setting, in any place at any time
SoftwareIntegration
Security
L. Clark-Sellers
web.alive Allows For Interaction With Existing Learning Software
Student Engagement
CustomizedEnvironments
Security
• Existing learning software (e.g. attendance tracking,
student information) can work with web.alive so that
learning institutions do not need to replace existing
software systems
• Integration with existing software allows proper
contextual information (e.g. class attendance,
participation etc…) to be available for the course
facilitator
• Individual classes may be recorded and uploaded to a
course website for review by students
L. Clark-Sellers
Addressing 3 Distinct Business Markets
E-Commerce E-LearningEnterprise
Collaboration
– Over 30% of conference call participants report not being able to hear at least one speaker
– Over 25% could not identify which individual was speaking
– Calls actually cause your mind mental exhaustion trying to process poor audio
– Travel costs are rising at the same time as travel budgets decrease
– Current solutions only address part of these issues
– Almost 60% of shopping carts are abandoned by consumers prior to purchase
– Blogs, Forums and other Web 2.0 sites prove consumers desire & are influenced by information from other consumers
– Today’s online shopping experience happens in isolation offering no opportunity for consumer collaboration
– The online shopping experience has not fundamentally changed since the inception of e-commerce
– The need for continuing education and training is increasing both in the enterprise and within the private educational field
– Universities are restricted by increasing class sizes with limited campus space
– Companies desire a cost and time effective way to learn without having to travel or create costly real world scenarios
– Current distance learning options are largely broadcast based (one to many) with limited opportunities for interaction between participants
L. Clark-Sellers
Now to Lenovo eLounge
L.Clark-Sellers
Public
www.nortel.com/webalivewww.projectchainsaw.comwww.youtube.com/watch?v=qiYi3iEBJNMwww.youtube.com/watch?v=PtwEr6KTmKc
Nortel internal
Please copy and paste into your browser:http://bizsphere.us.nortel.com/?link=S8b5fdce9-32c2-4388-b4ce-8e80868c97ed
Further resources