Twitter is now Chilling Out!
#ArtofChilling
What is your Art of Chilling?
What is your Art of Chilling?
How do you kick back, relax and really let your socks out?
We wanted to find out and we wanted users to give us their two cents on their ‘Art of Chilling’
The Idea
Foster’s Art of Chilling wanted to understand how users chill out hence we created a twitter
conversation hashtag #ArtofChilling
Execution
We asked users to tell us how they chill out, what their idea of ‘Art of Chilling’ truly is. And
use the hashtag #ArtofChilling.
Tweets
The Result
First 15 Minutes
Number one Trend in Mumbai
The First forty five minutes
Number one Trend in India
Within one and
a half hour
Number one Trend Globally
The Result
A Dramatic rise in follower count – 100+ within 8 hours
1,035,765 Impression within twenty four hours!
We reached an Audience of 477,786 Followers!
We Trended Globally for 8 hours!
Statistics
Over 1500 entries were received
We gained a burst of a 100 followers in 8 hours as opposed to the regular 10-20 a day.
Over 1 Million ‘Chilled Out’ Impressions!
800 Twitter Mentions to the @FostersAoC Handle!
#FostersHomeParty
Who’se coming to your Foster’s Home Party?
Who are your friends?
Who would like having over at your party?
We wanted to find out and we wanted users to tell us who they’d want to party with.
The Idea
Foster’s Art of Chilling created a fun conversational peg around The Art of Chilling by
asking users which two famous personalities they’d invite to their #FostersHomeParty
Execution
Users engaged in this activity by tweeting to the #FostersHomeParty hashtag. They picked two
celebrities they would to have at their next Foster’s Home Party.
Tweets
The Result
First 30 Minutes
Number one Trend in Mumbai
The First One hour
Number one Trend in India
The Result
A Dramatic rise in follower count – 40+ within 10 hours
We reached an Audience of 27,644 Followers!
We Trended Nationwide for 36 hours!
Statistics
Over 380 entries were received
We gained a burst of a 40 followers in 8 hours as opposed to the regular 10-20 a day.
Over 1 Lakh ‘Chilled Out’ Impressions!
#FostersStrong
#FostersStrong
Foster’s Strong Launched in Bangalore on the 6th of February 2012, to amplify the launch of India’s premier Strong Beer Brand the HashTag #FostersStrong was chosen for a twitter activation
The Idea
What’s your favorite beer quote, it’s time to celebrate #FostersStrong
Execution
We got twitter users to tell us their favorite Beer Quotes with the Hashtag #FostersStrong.
Tweets
The Result
First 10 Minutes
Number one Trend in Mumbai
The First half an hour
Number one Trend in India
The Result
A Dramatic rise in follower count – 70+ within 10 hours
We reached an Audience of 89633 Followers!
We Trended Nationwide for 36 hours!
Statistics
Over 890 entries were received
We gained a burst of a 70 followers in 5 hours as opposed to the regular 10-20 a day.
Over 5.4 Lakh ‘Chilled Out’ Impressions!