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TREND HUNTER2010 TREND REPORT SAMPLECrowdsourced InsightThe TREND HUNTER 2010 Trend Report is packed full of delicious trends collected from around the globe by the world’s largest trend spotting network at TrendHunter.com. As a bonus, we’ve included Unlocking CoolTM, a guide on how to unleash your innovation potential & infect your products with cool. Enjoy!
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VIEW IN PRESENTAITON MODEIn PowerPoint presentation mode, you can click into any of the listed examples, linking to 2,000+ micro-trends, galleries and videos
HOW TO READEach of the micro-trends includes useful information including discovery date and the relative traffic score
Vogue Knitting
12843 June / 8.0
Discovery DateThis may be before or after the product has been released, but discovery is a useful measure because it reflects when the web community took notice.
Traffic ScoreOut of 10, this is a measure of traffic relative to other posts on Trend Hunter during the same month.
>5 : Above Average>7 : Hot>9 : On Fire
Hyperlinked PictureClick on any picture (in PRESENTATION MODE) to open the full article. This can include galleries, videos, and product links
Trend IDOpen any trend using its id:TrendHunter.com/id/XXXX
40410 45931 50449 49414 51451 45156Apr / 5.5 Jun / 5.4 Aug / 4.4 Jul / 4.1 Aug / 3.1 Jun / 3.1
Pop Culture Pop-Up Shops
High Fashion Pyramids
Mobile Retail Displays
Gold-Plated Pop-Up Bars
Movie-Inspired Retail Displays
Pop-Up Art Bars
56020 46387 55492 46481 53802 45236Oct / 8.2 Jun / 6.6 Oct / 6.3 Jun / 6.3 Sep / 6.1 Jun / 5.6
Implications - As products come and go and business partnerships form and dissolve, forming a non-permanent real-life presence has become a logical, effective way to create awareness. Temporary methods that 'pop up' without notice attract costumers with the appeal of exclusivity, newness, and an enticing element of surprise.
Bu
sin
ess
Cluster Pop: 5.4
Pop-UptailingRetailers use temporary concepts to create fast brand awareness
Implications - Forward-thinking business are putting some of their labor into the hands of customers, not only saving companies money, but also empowering customers by giving them a sense of independence and creative control. Among demographics that value customization and autonomy, unservice is a win-win for all.
Self-Service Hotels
52500 Sep / 8.4
: :
:
Self Serve Nightclubs
Convenient Canine Cleaning
In-Store Online Shopping
41721 35344
54561
May / 7.7 Feb / 7.0
Sep / 5.4
:
Self-Serve Pubs
50066 Aug / 4.3
Bu
sin
ess
Cluster Pop: 6.6
UnserviceSelf-serve establishments save money by giving customers control
43585 44880 43767 39302 44535May / 6.3 Jun / 6.0 May / 5.3 Apr / 4.9 Jun / 4.8
Kaleidoscope Kissers
Electric Fashiontograph
y
Neon Men's Fashion
Contorted Shoetography
Neon 90's TV Fashion
Neon Fashiontograph
y
44626 41076 38348 42448 44150 44566Jun / 10.0 Apr / 10.0 Mar / 9.8 May / 8.6 Jun / 8.3 Jun / 6.8
Implications - The neon movement celebrates bright and bold in-your-face color. These neon styles are all about "peacocking" and prove you don't have to spend a lot of money to say "Look at me!" Bold wardrobes are all what you wear, not who you wear. These fashions express that subtly is out, and big and bold is in.
Fash
ion
Cluster Pop: 7.4
PeacockingNeon statement fashion proves subtly is overrated & boldness is in
33936 49823 53547 39205 39164 39165Jan / 5.4 Aug / 5.2 Sep / 4.8 Mar / 4.7 Mar / 3.7 Mar / 3.3
Crowdsourcing Billboards
Soft Drink Social Marketing
Crowdsourced McAdvertising
Crowdsourcing Window Displays
Crowdsourcing Company Recipes
Personalized Consumer Magazines
40206 55558 55311 33734 39286 38258Apr / 9.8 Oct / 7.4 Oct / 6.3 Jan / 6.0 Apr / 5.9 Mar / 5.8
Implications - Consumer-reliant advertising describes companies that are involving the customer in the marketing process. When consumers have an input on a product and feel they have contributed to the advertising process, they feel a kinship with the brand; crowdsourcing fuels brand loyalty.
Mark
eti
ng
Cluster Pop: 5.7
YouvertisingLetting consumers aid in marketing and branding products
Implications - The glamorization of schadenfreude in the media has spurred much of Western culture to laugh freely at the misfortunes and follies of others, and the Internet is helping this phenomenon pick up steam. While political correctness stands strong in many areas, the public is finding amusement in the edge of political incorrectness.
Pop C
ult
ure
Cluster Pop: 7.4
Glamorized AwkwardOnline caricaturing is considered en vogue
44283 50706 35245 37244 37323 53251Jun / 5.7 Aug / 5.7 Feb / 5.5 Mar / 5.2 Mar / 4.7 Sep / 4.1
Photoshop Fame Faking
Personalized LEGO Figurines
Personalized Illustrated Wallpaper
You as An Action Figure
Self-Trolling Personalized Wine Glasses
50157 39061 34703 49866 50154 50622Aug / 8.5 Mar / 8.1 Jan / 8.1 Aug / 7.8 Aug / 6.9 Aug / 6.9
Implications - The personalization of goods offers a superlative novelty factor as it adds profound relevance to individual consumers. Adding a custom touch, particularly with products that have become popular or widely used, can make items more covetable than those offered by the competition by offering a feeling of augmented ownership.
Art
Cluster Pop: 6.4
Tangible Personalization (UPDATE)Customization adds a deeper feeling of ownership
Renting People Renting Fine Art Credit Crunch Cycling Promos
Rental Car Rallies
Civilian Rental Bling
44706 39859 45703 44157 51635Jun / 4.6 Apr / 4.0 Jun / 3.7 Jun / 3.3 Aug / 3.0
Celebrity Home Rentals
$2 An Hour Rental Cars
Grandmas for Rent
Rockin' Instrument Rentals
Baby Toy Rentals
Mobile Phone Rentals
39774 33093 37182 43928 55804 35648Apr / 6.9 Jan / 5.7 Mar / 5.6 May / 5.5 Oct / 5.3 Feb / 5.3
Implications - Rental culture become a notable trend in 2008, but the recession has turned temporary ownership into a huge business opportunity. Whether it's a trial before investing in something pricey, a taste of something unaffordable, or the ability to fake status, rentals cater to those who want it all, but can't afford it.
Bu
sin
ess
Cluster Pop: 4.8
Rental Culture (UPDATE)The credit-crunch compromise for consumerism
Bartering Brides Beer Bartering Facebook House Swaps
Abandoning Currency
Virtual Closet Swaps
Credit Crunch Hair Selling
56166 40304 56004 35357 54998
35683
Oct / 6.6 Apr / 6.3 Oct / 5.5 Feb / 5.4 Oct / 5.1
Feb / 5.1
Implications - Credit-crunched citizens unwilling to compromise their lifestyles are swapping, bartering and trading their way to desired goods and services. Offering customers the ability to trade instead of pay offers a new way to connect with budgeting customers and can be applied on small or large scales.
Bu
sin
ess
Cluster Pop: 5
Life SwappingBartering and trading for a comfortable lifestyle on a budget
Implications - The recession has restricted the ability for some to indulge in certain goods, but a variety of alternatives are popping up to semi-satisfy those desires. Consumers are becoming more creative and open-minded, actively seeking ways around restrictions and becoming open to budget-friendly compromises.
Bu
sin
ess
Cluster Pop: 6.5
Next BestingBudget alternatives to pricey originals
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TREND KEYNOTESLet Jeremy Gutsche ignite your group with a keynote or workshop about viral trends and breakthrough innovation.
Jeremy Gutsche, MBA, CFAFounder of TrendHunter.com, Author of Exploiting Chaos, Keynote Speaker
Jeremy Gutsche is an innovation expert, cutting edge speaker, author of Exploiting Chaos and founder of TrendHunter.com, the world's largest network for trend spotting and innovation. He has been described as "a new breed of trend spotter" by The Guardian, "an eagle eye" by Global TV, an "Oracle" by the Globe and Mail and "on the forefront of cool" by MTV.
At age 28, he was one of Capital One's youngest Business Directors and innovation leads. With a relentless focus on innovation, he led his team to grow a $1 billion portfolio of market leading products. He holds an MBA from Queen's University, studied innovation at Stanford, is a Chartered Financial Analyst, and a former Management Consultant.
He speaks globally about viral trends and a cutting edge approach to methodical innovation. Routinely sourced by the media, Gutsche’s broad appeal ranges from the Economist and the Financial Times to Entertainment Tonight and MTV..