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Monday, October 3, 2011
as you all know, Im rebranding Trapp and Company. their oldlogo was traditional and classic. it didnt reflect their qualityservices and this was why i chose it.
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Monday, October 3, 2011
with my new rebrand, i want the identity to be sophisticated,contemporary, and elegant. i want it to encompass every aspectof the company and all their services.
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Monday, October 3, 2011
my design objective is to make the rebrand reflective of thecharacter and personality of Trapps business, but also speak totheir audience, existing and new, by encompassing the floral
and interior design aspects, and showcasing their eventplanning and gift shop.
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Trapp & Co
Monday, October 3, 2011
my first direction is more of a classical elegance, somethingsimilar to their existing identity right now. i shortened theirname overall to trapp and co because it felt more concise than
saying trapp and company. in this logotype, i used a lessclassical serif typeface to get at their contemporary designs.
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Monday, October 3, 2011
the brand mark is reflective of a flower petal, something thatsvery dominant in their services. its also in a flame like shape torepresent their own line of candles and how inspirational their
florals and designs can be.
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Trapp & CoTrapp & Co
Monday, October 3, 2011
by putting these two elements together, this creates theirsignature. i wanted to tie these elements together more so iused some flourish embellishments.
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Trapp & Coaccents for your home
Trapp & Coaccents for your home
Monday, October 3, 2011
the tag line is accents for your home. i liked that accents couldbe defined in many diferent ways because flowers, decor items,and interior designs are all accents to your homes.
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Design ObjectiveThe redesign aims to be a sophisticated,
contemporary, and elegant brand identity
that reects the character and personality
of Trapps business, but also speaks to
their audience by encompassing the oral
and interior design aspects, as well asshowcase their event planning and gift
shop, through imagery, design elements,
and type choices.
Monday, October 3, 2011
i wanted to just use one or two color so that it would notdistract from the flowers and products since they are all verycolorful. I used a coral shade and just good old black for this
one. the pattern is the brand mark repeated and rotated and thetypographic family is univers in roman and light. i chosesomething sans serif to contrast the serif logotype.
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Monday, October 3, 2011
the photo treatment has a warmer tone to it, going of theflames idea.
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Trapp & Co
Design ObjectiveThe redesign aims to be a sophisticated,
contemporary, and elegant brand identity
that reects the character and personality
of Trapps business, but also speaks to
their audience by encompassing the oral
and interior design aspects, as well as
showcase their event planning and gift
shop, through imagery, design elements,
and type choices.
Monday, October 3, 2011
i like to call this direction my classically modern. its classical ina simple way.
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Monday, October 3, 2011
my second direction is more of a elegant classic. i used a mix ofa script font with a minimalist sans serif typeface.
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Monday, October 3, 2011
the brand mark is just a scripted t. i liked this one in particularbecause it looks like theres a c as part of it.
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Monday, October 3, 2011
and i use that as a replacement of the t in the logo type. its nota 1+1 equation so much as its using the brand mark with thelogo type.
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Monday, October 3, 2011
i kept the tagline the same...accents for your home.
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design objectivee redesign aims to be a sophisticated, contemporary,
and elegant brand identity that reects the character
and personality of Trapps business, but also speaks to
their audience by encompassing the oral and interior
design aspects, as well as showcase their event planning
and gi shop, through imagery, design elements, and
type choices.
Monday, October 3, 2011
i tried doing more of a core graphic instead of a pattern withthis one by using the top stroke of my t brand mark and makingit into a flourish like element. the colors are two deep purples
with a turquoise blue color. the darker purple is more for text tomake it legible. to contrast the script font, i used arno for thebody copy and to complement the sans serif, i used avenir.
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Monday, October 3, 2011
the photo treatment is a high contrast black and white image. itfeels classic to me and i think its a good contrast to thecontemporary feel of the photo.
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design objectivee redesign aims to be a sophisticated, contemporary,
and elegant brand identity that reects the characterand personality of Trapps business, but also speaks to
their audience by encompassing the oral and interior
design aspects, as well as showcase their event planning
and gi shop, through imagery, design elements, and
type choices.
Monday, October 3, 2011
again, this is my elegant classic direction. its a mix of classic,script elements with a dash of contemporary.
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TRAPP & CO
Monday, October 3, 2011
my last one, and my one proposal, is this one. mycontemporary, sophisticated elegance. i used an equal lineweight sans serif typeface for the logotype.
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Monday, October 3, 2011
and i kept the brand mark fairly simple with a lockup of the t fortrapp and the c for company
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TRAPP & CO TRAPP & CO
Monday, October 3, 2011
together, they make the signature which i feel like reflects theirbusiness and their services of contemporary design
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TRAPP & COACCENTS FOR YOUR HOME
TRAPP & COACCENTS FOR YOUR HOME
Monday, October 3, 2011
again, same tagline just placed underneath in a similar font.
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DESIGN OBJECTIVEThe redesign aims to be a sophisticated,
contemporary, and elegant brand identity
that reflects the character and personality
of Trapps business, but also speaks to their
audience by encompassing the floral and
interior design aspects, as well as showcase
their event planning and gift shop, through
imagery, design elements, and type choices.
Monday, October 3, 2011
i like to think that their services can be split into 4 categories:florals, interior designs, event planning, and gifts. and i like thatthe pattern speaks to those 4 elements and each little block
thing can also be used as a graphic element. Again, i wanted tokeep the colors toned down so i used a light green with a darkbrown, something more earthly and fresh. the typographicchoices were univers and stempel garamond, again to contrastthe thinness of the logotype and brand mark.
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Monday, October 3, 2011
the photo treatment has a high contrast with a foregroundfocus of an object.
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ROBERT WILLIAMS
103.175.1892
Florist
TRAPP & CO
Monday, October 3, 2011
all of these visual elements can be applied to business cards,
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!"#$%&'#"()'*
TRAPP & COACCENTS FOR YOUR HOME
Monday, October 3, 2011
tshirts for the companys staf
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Monday, October 3, 2011
bags for their shop
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TRAPP&COACCENTSFORYOURHOME
Monday, October 3, 2011
billboards to get their word out
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TRAPP & CO
GIFT SHOP
FLORALS
INTERIORS
EVENTS
Monday, October 3, 2011
and even an app for people wanting to view trapps products onthe go.
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TRAPP & CO
Monday, October 3, 2011
since it is a luxury brand of florals and home furnishings, theircomparables include other furnishing stores and luxuriousitems like tifany and emporio armani
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DESIGN OBJECTIVEThe redesign aims to be a sophisticated,
contemporary, and elegant brand identity
that reflects the character and personality
of Trapps business, but also speaks to their
audience by encompassing the floral and
interior design aspects, as well as showcase
their event planning and gift shop, through
imagery, design elements, and type choices.
TRAPP & CO
Monday, October 3, 2011
with this brand identity direction, it aims to be sophisticated,contemporary, and elegant. thanks. :D