SOCIALMEDIA
What are the most appropriateresearch methods for
April 2013 - Tongji University Shanghai - New Technology
What isSocial Media ?
1
15,000 BCPeople were writing about their life
on walls
2013People still do it !
This is Social Media
60 seconds inSocial Media
1875 Likes1736 Share208k Photos
3477 page view474 unique visitors
50+ downloads1,9M views72 hours of video
347k Tweets104 New users
121 new users17,361 profile views
370,00 minutesvoice calls
520 new users3,472 +1
What are the most appropriate research
methods for it ?
2
ResearchTraditions
What is reality ?
Studying reality
EmpiricalInterpretivist
QuantitativeQualitative
Abstract world
Applied ?
Scientific Engineering
ResearchTraditions
What is reality ?
Studying reality
EmpiricalInterpretivist
Abstract world
Applied ?
Scientific Engineering
QuantitativeQualitative
ResearchTraditions
What is reality ?
Studying reality
EmpiricalInterpretivist
Abstract world
Applied ?
Scientific Engineering
QuantitativeQualitative
ResearchTraditions
What is reality ?
Studying reality
EmpiricalInterpretivist
Abstract world
Applied ?
Scientific Engineering
QuantitativeQualitative
thankYOU
Nicolas Danino Florent MarimaNicolas FaurieRoger TanSamuel Ramond
All symbols from the Noun Project - Data from http://youtu.be/VOf1w_SflD8
