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SOCIAL MEDIA What are the most appropriate research methods for April 2013 - Tongji University Shanghai - New Technology
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Tongji University Shanghai — New Technology | Social Media

Dec 18, 2014

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Nicolas Danino

Tongji University Shanghai — New Technology | Social Media

This project was for our New Technology course at Tongji University in Shanghai, China with a professor from the University of Bolton (Business School in UK).

We did the presentation the 22th April 2013.

Team :
Nicolas DANINO (EPITECH 2014 - www.nicolasdanino.com)
Nicolas FAURIE (EPITECH 2014)
Florent MARIMA (EPITECH 2014)
Samuel RAMOND (EPITECH 2014)
Roger TAN (EPITECH 2014)
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Page 1: Tongji University Shanghai — New Technology | Social Media

SOCIALMEDIA

What are the most appropriateresearch methods for

April 2013 - Tongji University Shanghai - New Technology

Page 2: Tongji University Shanghai — New Technology | Social Media

What isSocial Media ?

1

Page 3: Tongji University Shanghai — New Technology | Social Media

15,000 BCPeople were writing about their life

on walls

Page 4: Tongji University Shanghai — New Technology | Social Media

2013People still do it !

Page 5: Tongji University Shanghai — New Technology | Social Media

This is Social Media

Page 6: Tongji University Shanghai — New Technology | Social Media

60 seconds inSocial Media

1875 Likes1736 Share208k Photos

3477 page view474 unique visitors

50+ downloads1,9M views72 hours of video

347k Tweets104 New users

121 new users17,361 profile views

370,00 minutesvoice calls

520 new users3,472 +1

Page 7: Tongji University Shanghai — New Technology | Social Media

What are the most appropriate research

methods for it ?

2

Page 8: Tongji University Shanghai — New Technology | Social Media

ResearchTraditions

What is reality ?

Studying reality

EmpiricalInterpretivist

QuantitativeQualitative

Abstract world

Applied ?

Scientific Engineering

Page 9: Tongji University Shanghai — New Technology | Social Media

ResearchTraditions

What is reality ?

Studying reality

EmpiricalInterpretivist

Abstract world

Applied ?

Scientific Engineering

QuantitativeQualitative

Page 10: Tongji University Shanghai — New Technology | Social Media

ResearchTraditions

What is reality ?

Studying reality

EmpiricalInterpretivist

Abstract world

Applied ?

Scientific Engineering

QuantitativeQualitative

Page 11: Tongji University Shanghai — New Technology | Social Media

ResearchTraditions

What is reality ?

Studying reality

EmpiricalInterpretivist

Abstract world

Applied ?

Scientific Engineering

QuantitativeQualitative

Page 12: Tongji University Shanghai — New Technology | Social Media

thankYOU

Nicolas Danino Florent MarimaNicolas FaurieRoger TanSamuel Ramond

All symbols from the Noun Project - Data from http://youtu.be/VOf1w_SflD8