Tobii Glasses
Combining the power of mobile eye tracking with fast data aggregation
TOBII GLASSES FOR SHOPPER RESEARCH
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Capture natural shopper behavior
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What does it take to capture natural shopper behavior? Feel completely natural
to respondents Light weight Look and feel of a pair
of glasses
Validity of research
Ease of use onsite
No need to adjust the equipment (move around cameras etc)
Step by step procedures Easy calibration, also after
recording
Minimal need for training Get study started quickly
Cost efficiency
Automated data aggregation No extensive manual data coding or interpretation Tobii Studio – powerful analysis tool
Saving hundreds of hours of manual work
Tobii Glasses suitable for studies…
Package research Evaluate package design to drive purchasing decisions, evaluating
communicative and categorizing design elements in packaging Shelf research
Facilitate finding the product on the shelf, learning more about your own and the competitors brand from a consumer behavior
POS research Create a memory, activate an impression and find out how the
target group processes the communication
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TOBII GLASSES OFFERING
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Tobii Glasses offering
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Tobii Service & Support
Training & Consultation
Tobii Studio
Tobii Glasses Smart IR package
Tobii Glasses Base package
User meetings
Documentation
Buy or Rent
Tobii Glasses and Tobii Studio
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www.TobiiGlasses.com/marketresearch
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