Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

The Wave (Magnolia Pictures)

Online Marketing/Mobile/Social Media/Email DMA: Los Angeles

Project Manager: Sean Bello [email protected]

Overview of Campaign

This report recaps our marketing efforts for THE WAVE. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2.  Dedicated Emailing – To CC members in LA and nationally. 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (19K+) 4.  Sweepstakes – Pages hosted on campuscircle.com 5.  Ad in the digital edition of Campus Circle

The campaign has 4,664 page views to date with 2,800 clicks (2,475 are bitly related clicks). Total banner impressions – 882,000. Total Social Media interactions – 277.

Digital Ad

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com.

Mobile Banners

Social Media #1

Original Content

Page views – 1027 SM interactions - 253

Social Media #2

Dedicated Email #1

Delivered (LA) – 20K+ Opened – 1,452

Clicks – 169 Delivered (Nationally) – 88K

Sweepstakes Page Views– 2,185

Entries – 959

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status