Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477 The Wave (Magnolia Pictures) Online Marketing/Mobile/Social Media/Email DMA: Los Angeles Project Manager: Sean Bello [email protected]
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
The Wave (Magnolia Pictures)
Online Marketing/Mobile/Social Media/Email DMA: Los Angeles
Project Manager: Sean Bello [email protected]
Overview of Campaign
This report recaps our marketing efforts for THE WAVE. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2. Dedicated Emailing – To CC members in LA and nationally. 3. Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (19K+) 4. Sweepstakes – Pages hosted on campuscircle.com 5. Ad in the digital edition of Campus Circle
The campaign has 4,664 page views to date with 2,800 clicks (2,475 are bitly related clicks). Total banner impressions – 882,000. Total Social Media interactions – 277.
Digital Ad
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com.
Mobile Banners
Social Media #1
Original Content
Page views – 1027 SM interactions - 253
Social Media #2
Dedicated Email #1
Delivered (LA) – 20K+ Opened – 1,452
Clicks – 169 Delivered (Nationally) – 88K
Sweepstakes Page Views– 2,185
Entries – 959
Sweeps Demo - Age
Sweeps Demo - Gender
Sweeps Demo - Ethnicity
Sweeps Demos - Status
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