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Sponsored by:

Master Data ManagementPaul Kemp

DirectorZing Insights

@paulkemp_zing

The future of customer data

• What is MR and Insight?• The changing world of customer knowledge• Who will deliver customer insights• In practice• Practical advice for conducting research• The future of insights

What is MR and Insight?The History The Goal The Customer

100 years old Still the same More of everything

Changing world of customer knowledge

Usage

Social Media

Insights

Big Data

Who will deliver customer insightsTechnology companies

Researchers Data scientists

Usage

Social Media

Insights

Big Data

In practiceLong Surveys

Mass email campaigns

Fragmented approach to Insights

Usage

Social Media

Insights

Big Data

Practical advice for conducting research

Multi-device Create alerts

Branded engaging surveys

Usage

Social Media

Insights

Big Data

The future of insightsData Scientist Technology

TraditionalQualitative

Market specific